"Me-centered" vs. "company-centered or client-centered."
What is the difference between school and the working world?
100
The part of a logo that consists of the type only. It can be designed to be used separately from the rest of the logo.
What is a word mark or logotype?
100
This person keeps track of the project plan.
What is the project manager?
100
The briefing process helps you understand this aspect of your client.
What are their business needs?
100
This is the first name of our client contact at D.I.S. Financial.
What is Jessica?
200
The thing you must ensure your client will be able to give you before you begin any work. (Especially when dealing with small businesses or friends.)
What is money/budget?
200
This is the group you are truly designing to engage/please–not your client.
What is the audience/customer/end user?
200
If you can, try to insist that you have this number of key contacts on the client side.
What is one?
200
This is the best style of question to ask to draw out meaningful answers from your client.
What is a two-part question?
200
This is the name of the agency we will be interviewing about their jobs.
What is TAXI?
300
The role used to describe the person who has the key contact with the client.
What is the account co-ordinator?
300
A logo must always be designed to work in this colour combination in addition to the brand palette.
What is black and white?
300
This comprehensive document (sometimes 5 to 20 pages long) is presented to the client for approval before any design work begins.
What is the proposal?
300
This is the best way to conduct the client Q&A.
What is in a face-to-face meeting?
300
This is the main reason Erin fired a graphic designer this summer.
What is poor project management / he did work without approval.
400
These are the three major business tools / documents you will use when you engage with a new client. They are related, but separate.
What is the Client Q&A, The Brief, The Project Proposal.
400
The term that describes all the places we can put a client's brand via marketing and advertising channels.
What are touch points?
400
These are the four D's of the project plan. They are the four major phases that all other tasks are grouped into.
What is discover, define, design, deliver?
400
If you do it well in full detail, your brief and proposal can be turned into this by adding a signature and date line, plus a few terms and conditions.
What is the contract?
400
What was the name of Erin's online zine she made before she got her first job?
What is Papertag?
500
This is something that we can work on through practice.
What is a skill?
500
This is the sequence of cognition: the order in which the audience will view a logo.
What is shape, colour, content.
500
The three key aspects that you must define and manage for each project.
What are scope, schedule and budget?
500
You combine this information with the client Q&A to finalize the brief.
What is your professional recommendation?
500
This is the term used when the scope of a project starts to slowly grow beyond the original agreement.