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Types of RQs
Steps in CA
4 levels of measurement
Characteristic of Measurement Reliability
100
Does X Exist? (Does violence exist on TV programs?)
What is Existence
100
Quantification Message content (how many aggressive acts are portrayed in prime time TV programs?)
What is Quantification
100
Absolute Zero
What is Ratio
100
Consistency of a result of measure across time
What is Stability
200
What is X like? (What re the characteristics of attention?)
What is Description & Classification
200
Define population of content in question
What is Define universe
200
Distance is meaningful
What is Interval
200
Consistency of performance among items
What is Internal Consistency
300
What are the components that make up X? (What are the factors that make up an IQ?)
What is Composition
300
Select an appropriate audience sample from the population (Content source -> dates -> specific content)
What is Select Sample
300
Attributes can be ORDERED
What is Ordinal
300
The consistency of a result measure across observers inter coder reliability
What is Equivalency
400
Is there an association between X&Y? (Is attention related to IQ?)
What is Relationship
400
4. (D) 5. (C)
What is Define Unit of analysis anf Construct content categories
400
Attributes only named (weakest)
What is Nominal
500
Does X cause/lead to/ prevent Y? (Are women more aggressive than men?)
What is Causality
500
Last 3 in Content analysis
What is Establish quantification system, Coding, and Analyze and interpret