– non-printing lines that appear on a document in desktop
What is Guides (or guidelines)
100
– A standard pre-formatted layout which may contain a color scheme, font
scheme, pictures, and preset margins
What is Template
100
– circle or bubble enclosing copy in an illustration; often used in cartoons
What is Balloon
100
– running text at the top and/or bottom of a document
What is Running headers/footers
100
– A semitransparent image in the background of printed material; may be
text or object
What is Watermark
200
– lines that indicate the space between the edge of the page and the
document contents
What is Margin guides
200
– includes items and formats common to every page; used to maintain
layout consistency
What is Master page
200
– a print effect in which layout, type, or pictures appear to run off the edge of a
page
What is Bleed
200
– line at the end of a continuing article that tells readers which page to refer
to for the rest of the article
What is Jumpline
200
– a symbol, such as a wingding, that indicates the end of an article
What is End sign
300
– lines that control the flow of text within columns and keep text out
of the gutter (space between columns)
What is Column guides
300
– (also called mockup) an example of how the final document should appear
What is Prototype
300
– also called a call-out, label used to identify parts of an illustration; can be in
the form of a text box or a balloon
What is Caption
300
– a small section of text “pulled out and quoted” in a larger font size; used to
draw attention
What is Pull-quote
300
– dark background and light text; used for emphasis
What is Reverse text
400
– used to align objects
What is Ruler guides
400
– selection of one or more document sizes and layouts for a
project
What is Format Considerations
400
– an enlarged character at the beginning of a paragraph; used to grab
the reader’s attention
What is Dropped cap
400
– lines around articles or graphics used to direct the flow of a publication and
organize its content
What is Rules
400
– banner on the front of a document that identifies the publication and
usually includes the name of the publication, a logo, and a motto
What is Nameplate
500
– desktop publishing tool used to ensure consistent placement of logos, graphics,
and other objects throughout multiple documents, such as a print media kit.
What is Grid
500
– illustrations and photographs used to convey meaning and add appeal
What is Art
500
– A smaller self-contained story inside a larger one which may or may not be
related, usually boxed with its own headline and set off from the main text
What is Sidebar
500
– Container for text that can be placed and formatted randomly
What is Text box
500
– contains the name of the publisher and may include staff names and
other related information; usually appears on page 2 of the document