Also called a mockup. An example of how the final
document should appear.
What is Prototype?
100
Illustrations and photographs used to convey meaning and add appeal.
What is Art?
100
Running text at the top and/or bottom of a document.
What is Running headers/footers?
100
Banner on the front of the newsletter. Contains the
publication name, logo, subtitle, motto, volume, issue and date.
What is a Nameplate?
100
How an image is saved in order to reduce the file size.
What is Compression?
200
A standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins
Page Size
What is a Template?
200
Circle or bubble enclosing copy in an illustration; often used in cartoons.
What is Balloon?
200
Line at the end of a continuing article that tells readers which page
to refer to for the rest of the article.
What is a Jumpline?
200
The bulk of the text, including headlines and decoration.
What is the Body?
200
Some data is lost during compression.
What is Lossy?
300
Desktop publishing tool used to ensure consistent placement of logos, graphics, and other objects throughout multiple documents, such as a print media kit.
What is a Grid?
300
A print effect in which layout, type, or pictures appear to run off the edge of a page.
What is Bleed?
300
Container for text that can be placed and formatted randomly.
What is Text Box?
300
Usually appears on the front page. Lists the articles and
the page numbers on which they appear.
What is the Table of Contents?
300
No data is lost during compression.
What is Lossless?
400
Lines that control the flow of text within columns and keep text out of the gutter
What is Column Guides and Gutters?
400
Also called call-out, label used to identify parts of an illustration; can be in the form of a text box or a balloon.
What is Caption?
400
A semitransparent image in the background of printed material; may
be text or object
What is Watermark?
400
The section that lists the publisher, staff names,
contributors, subscription information, addresses, etc.
What is the Masthead?
400
The number of pixels that can be displayed in an image.
What is Color Depth?
500
Lines that indicate the space between the edge of the page and the document contents.
What is Margin Guides?
500
An enlarged character at the beginning of a paragraph; used to grab the reader’s attention.
What is Dropped cap?
500
Dark background and light text; used for emphasis.
What is Reverse Text?
500
Identifies each article.
What is a Headline?
500
Ease at which files are opened, modified, and viewed on
computers using different operating systems, software and browsers.