The use of the telephone to sell directly to consumers.
What is Telemarketing
100
Impersonal, one-way mass communication about a product or organization that is paid for by a marketer.
What is Advertising
100
EDLP (is an acronym for...)
What is Every Day Low Pricing
100
A medium of communication such as voice, radio, or newspaper for transmitting a message.
What is a Channel
100
What is the main goal of a sales promotion?
What is an Immediate Purchase
200
Alll the activities directly related to the sale of goods and services to the ultimate consumer for personal, non-business use.
What is Retailing
200
A 30-minute or longer advertisement that looks more like a TV talk show than a sales pitch.
What is Infomercial
200
These self-service retailers that specialize in food and food products although many now carry nonfood items as well.
What is Supermarkets
200
AIDA (Acronym for..,,)
What is Attention, Interest, Desire & Action.
200
Public information about a company, good, or service appearing in the mass media as a news item is called.
What is Publicity
300
Limited-service merchant wholesalers that sell a
limited selection of brand name appliances, household items, and groceries on a cash- and-carry basis to members, usually small businesses and groups.
What is Warehouse Membership Clubs
300
The number of target consumers exposed to a commercial at least once during
a specific period, usually four weeks.
What is Reach
300
These are the 6 Ps of the retailing mix,
What are product, place, price, promotion, personnel, and presentation.
300
The two major categories of communications
What is mass and interpersonal
300
Name the 2 types of franchising
What are product & trade name franchising & business format franchising
400
A combination of the six Ps - product, place, promotion, price, presentation, and personnel - to sell goods and services to the ultimate consumer.
What is Retailing Mix
400
The combination of promotional tools - including advertising, public relations, personal selling, and sales promotion - used to reach the target market a fulfill
the organization's overall goals.
What is Promotional Mix
400
This type of retail store has the highest labor costs.
What is a Department Store.
400
This is an Internet advertising format where companies put ad messages in Web-based or video games to advertise or promote products.
What is Advergaming
400
This is the first step in the selling process.
What is generating leads
500
Name the 3 types of most widely known/owned retail stores
What are Chain Stores - Department Store - Discount Store -
500
Interpretation of the language and symbols sent by the source through a channel
What is Decoding
500
Name 3 types of consumer sales promotions
What are coupons, rebates, premiums, BYGO (buy one get one free), contests & sweepstakes
500
Three basic tasks or main goals of Promotion
Informing, Persuading & Reminding
500
Name the 6 major advertising media
What are TV, Radio, Magazine, Newspapers, Outdoor Advertising, & the Internet