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Chapter 6 Terms
Chapter 6 Terms
Chapter 6 & 7 terms
Chapter 7 Terms
Marketing Facts.
YOU NEED TO KNOW!
100
A driving force that causes a person to take action to satisfy specific needs
What is Motive
100
A learned tendency to respond consistently toward a given object
What is Attitude
100
A mode of living as identified by a person’s activities, interest and opinions.
What is Lifestyle
100
This is the processes individuals use when making a purchase decision
What is consumer behavior
100
What question can you never answer yes to?
What is "Are you asleep yet" HE HE...
200
An organized pattern of knowledge that an individual holds as true about his/her world.
What is Belief
200
Result of an imbalance between actual and desired states.
What is Need Recognition
200
The demand for business products.
What is Derived Demand.
200
A television commercial for a Honda S2000 that makes you want to test drive one is an example of this kind of stimulus? (Hint: its not Internal)
What is External Stimulus
200
Many have heard me, but no one has seen me, and I will not speak back until spoken to...what am I?
What is an ECHO.
300
How consumers perceive themselves in terms of attitudes, perceptions, beliefs, and self–evaluations.
What is Self Concept.
300
The process whereby a consumer notices certain stimuli and ignores others.
What is Selective Exposure.
300
The process by which people select, organize, and interpret stimuli into a meaningful and coherent picture.
What is Perception
300
Business marketing goods and services are not used for this...(yummy yummy num num)
What is Personal Consumption
300
6 shopping days left
What is until Ms. Macke's birthday.
400
The amount of time and effort a buyer invests in the search, evaluation, and decision process of consumer behavior.
What is Involvement.
400
The type of decision making exhibited by consumers buying frequently purchased, low-cost goods and services; requires little search and decision time.
What is Routine Response Behavior
400
The practice of business purchasers choosing to buy from their own customers.
What is Reciprocity
400
The first two (2) digits of a NAICS code designate...
What is Agriculture and/or manufacturing
400
A window cleaner is cleaning windows on the 25th floor of a skyskyscrapper when, he suddenly slips and falls. He has no safety equipment, no net, nothing to soften his fall, and yet he does not get hurt...HOW>
What is "HE WAS CLEANING THE WINDOWS FROM THE INSIDE"....OK that was a good one.
500
As children we believe in Santa Claus, but as we grow older we know that Santa does not exist but we want to continue to believe in him because we enjoy the feelings that come with that belief. This is an example of........
What is Selective Distortion.
500
Jello-gelatin creating Jello pudding pops is an example of this...
What is a Brand Extention.
500
General Electric, Universal Pictures, Metlife and NBC is a losely based example of this.
What is Keiretsu
500
These are the four major categories of customers in business marketing. (HINT: I told you that you needed to know these four categories)!!! TEST QUESTION
What Producers, Resellers, Government and Institutions.is
500
What goes BONK BONK BONK BONK BONK BONK BONK...
What is a CLOWN WEARING A RUBBER NOSE FALLING DOWN A FLIGHT OF STAIRS.....lol OMG, MY SIDE HURTS. Ok, how mad is GEOVANNIEEEE