C's of Strategy
________ social media platforms by target market relevancy?
What is "categorize."
Helps B2C and B2B understand target audiences through the lens of culture.
What is Hofstede Cultural model.
Social networks may blur the line between business and personal life.
What is legit.
The first product sold on the internet was _____!
What is a pizza.
Pizza Hut
To tell the truth in a personable and genuine manner.
What is authenticity.
_________ by acknowledging and responding to other users of the platform, always remembering to be a contributor, not a promoter.
What is "converse."
The PTCM contains ____________ number of distinct elements.
What is one hundred and thirty-two (132).
or I'll accept 133 (the addition of Meta).
After an independent review, Lululemon was surprised to discover their customers where also customers of Target and Macy's.
What is whacked.
Whole Foods and Earth Fare
ARPANET is an acronym that stands for ____________.
What is Advanced Research Projects Agency Network. *A core of what would become the Internet.
A process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.
What is algorithm(s).
________ relationships built in social media to the behaviors specified in the objectives.
What is "convert."
According to Paul Ekman, there are ______ universal expressions (and/or emotions).
What is "seven" (7).
Anger, Disgust, Fear, Surprise, Happiness, Sadness & Contempt.
*Ms. Cook will also accept forty-two (42)...the "feelings & emotions" infographic. This is a separate resource which convey consumer emotional complexity.
The KANTAR Brandz 2021 report tracked/surveyed 500K shoppers.
What is whacked.
750K shoppers
Social Media started with the BBS which stands for _________________.
What is the Bulletin Board System.
https://www.digitaltrends.com/features/the-history-of-social-networking/
Daily Double
Daily Double
One (1) of two daily double questions.
Teams may choose to double the allotted point value (+/-) and accept the outcome:
Answer correctly (+)
Answer incorrectly (-)
Teams can not pass a daily double.
__________ with the influencers so that you can enlist them to help shape opinions about your product or service.
What is "connect."
A target audience uses social media because they need/desire to accomplish what four (4) things?
What is learn, listen, engage and co-create.
PESO stands for paid, earned, specific and owned media.
What is whacked.
paid, owned, SHARED and owned
Launched in 2005 by Massachusetts 20-somethings Steve Huffman and Alexis Ohanian as a news-sharing platform, its 300 million users have transformed __________ into a combination news aggregation/social commentary site. Its popularity is based on the ability to “up-vote” and “down-vote” user posts.
Types of SM ad formats include: image, product, collection, interactive, lead form, video, text and ______________.
What is CAROUSEL.
_______ with platform members as a means of establishing a mutually beneficial relationship with the platform participants.
What is "collaborate."
Generations defined. If you want to market to customers ages 39-54, what generational cohort do they belong to?
What is "Generation X."
Daily Double
Daily Double
One (1) of two daily double questions.
Teams may choose to double the allotted point value (+/-) and accept the outcome:
Answer correctly (+)
Answer incorrectly (-)
Teams can not pass a daily double.
Founded in 2011 by a trio of Stanford students — Evan Spiegel, Reggie Brown, and Bobby Murphy.
What is Snapchat.
___________ means gathering a large group of social media users to generate ideas, services, or content for a brand or campaign.
What is crowd-sourcing.