Marketing The Bahamas
___________ is defined as the action or business of promoting and selling products or services, including market research and advertising (Oxford Dictionary).
Marketing
This P of Marketing involves advertising, sales promotions, and publicity.
Promotion
This type of tourism can include Cruise and Stop-Over Visitors as well as Individuals or Couples and leisure groups such as social, military, educational, religious, and family-oriented ones (SMERF).
Leisure Tourism
This type of tourism encompasses a tourist indulging in difficult activities and extreme sports, such as mountaineering, desert hiking, bungee jumping, scuba diving, paragliding, zip lining, rock climbing, and so on.
Adventure Tourism
This type of tourism focuses on combining holiday activities with boating/sailing.
Nautical Tourism
How many P's of Marketing are there?
Seven
This P of Marketing focuses on how others think about the destination e.g., The Bahamas, can be viewed as an expensive destination.
Perception
This type of tourism encompasses categories such as Destination Weddings, Honeymoons, Engagements, Bachelor Party, Bachelorette Party and Babymoon.
Romance Tourism
This type of tourism involves tasting and experiencing the local and traditional food or a particular country, region or city/town/village.
Culinary Tourism
These type of Markets are groups with specific needs and including market segments such as Boating, Diving, Fishing and Private Flying.
Vertical Markets
This P of Marketing encompasses the total cost of the vacation experience. Pre-packaged prices often include air, airport transfers, hotel and at times, meals and tours.
Price
This P of Marketing includes a combination of vacation experiences. This could include any combination of any of the following: air, hotel, transfers, and experiences.
Packaging
This type of tourism includes Golf Tournaments, Tennis Tournaments, Volleyball Tournaments, Track & Field Championships, Basketball Championships, Sailing Regattas, Sports Fishing Tournaments, Baseball/Softball Tournaments and Football Tournaments.
Sports Tourism
This type of tourism involves the culture of a particular country or region. It encompasses things such as history of a given region, the lifestyle of people in a particular geographical locale, architecture, oral traditions, religions, festivals, cuisines, and so on.
Cultural Tourism
These types of Markets are up-and-coming markets that may prove viable in bringing visitors to the destination in the future. Which countries present the best potential for increased visitor arrivals?
Latin America, India and China
This P of Marketing is the physical attributes/services of an item. In the case of The Bahamas, this would include all the touchpoints of the visitor experience.
Product
This P of Marketing could include stakeholders, hospitality workers, and residents within the destination (The Bahamas).
People
This type of tourism focuses on Business Travel, Meetings, Incentives, Conferences and Expositions.
Business Tourism
This type of tourism involves a socially responsible travel to virtually undisturbed and pristine areas of natural beauty. It involves traveling to places where the primary attractions include flora, fauna, natural and//or artificial landforms, and settlements of indigenous communities.
Ecotourism
This P of Marketing is where the product is advertised or promoted and encompasses how the product will be distributed; and where people will go to purchase the product.
Place
The Bahamas Marketing Initiatives are managed by the Communications and Sales Departments and encompasses _____________ _______________ and _________________.
Public Relations and E-Commerce
This type of tourism focuses on people embarking on long journeys, individually or in groups, for the purpose of pilgrimage or carrying out missionary activities.
Religious Tourism or Faith Tourism
This type of tourism constitutes the travel of patients from one place to another to acquire proper medical care and treatment.
Medical Tourism