Branding
A ___________ is a distinct design that identifies a person, place or thing, "The practice of creating a name, symbol or design that differentiates one product from another. Purpose is to give the product an edge in competitive markets" (Entrepreneur.com/encyclopedia/branding).
Brand
How many Bahamas Tourist Offices do we have and where are they located?
7 offices located in New York, Atlanta, Houston, Florida, Canada, London and Germany.
With regard to the Branding Guidelines, how many islands are promoted for Tourism in The Bahamas?
16
What is the type of initiatives that refer to activities and events that take place within The Bahamas? It involves events orchestrated by overseas offices but executed in The Bahamas.
In Destination Initiatives
Name four of the Stakeholders within The Bahamas Tourism Sector.
Airlines, Tour Operators/Transportation Companies, Wholesalers, Hotels, Restauranteurs, Promotion Boards, Destination Management Companies, Venues and Bahamians/Residents
In destination activities may include partnerships, associations, or entities that we work alongside in destination such as:
Trade/Tour Operators, Site Inspections, Venues and Familiarization (Fam/Fams) Trips (Media Familiarization and Trade Familiarization trips)
In business circles, R.O.E is considered Return on Investment but as it relates to our tourism product, R.O.E is considered as?
Return on Experience
What is the type of initiatives that refer to strategies that take place on various platforms and involve initiatives such as digital campaigns, digital trade shows, E-blasts, Virtual Fams, Bahamas Specialist/Rewards programs, Bahamas Webinars and Social Media?
Online Initiatives
In which ways can we gain information about a tourist's experience?
Exit surveys/Entrance survey, TripAdvisor, Reviews, Public Relations and Trade Farms
What is the type of initiatives that refer to sales strategies carried out or executed in the source market where potential visitors are likely to originate from. These strategic moves are categories as traditional or non-traditional activities.
In Market Initiative