Introduction
"Selling" yourself
What is Personal Branding?
A platform used to broadcast yourself professionally and personally.
What is social media?
Being cautious on social media
What is social media etiquette?
Facebook and Twitter
What is a personal social media platform?
Social networking sites may reveal sensitive information to an employer
What are challenges of social media?
Elon Musk
Who is someone with a good personal brand?
Facebook, LinkedIn, Youtube
What are social media platforms?
Keep drinks out of view and be careful about certain social situations, especially if you are trying to present a more professional personal brand.
What is being cautious before uploading a picture?
What is a professional social media platform?
Using social media to harass co-workers, criticize the company or its clients, reveal confidential information, etc.
What is misusing social media?
Mr. Peewee
Who is someone with a bad personal brand?
A social media page that can be used to post about your life and/or business
What is a profile?
Always edit your purposefully chosen
words and read through your post twice before pressing send.
What is being cautious before posting a message?
Being too personal with your business audience can impact how you're perceived in a
professional context so it is best to create two separate social media accounts
What is balancing your personal and business accounts?
Employers may suffer because employees spend too much time on social networking sites, instant messaging with friends, or just surfing the
internet.
What is decreased productivity due to social media?
Makes ordinary people into well-known characters
What is the importance of personal branding?
A brief description of yourself that helps distinguish a business account from a personal account
What is a bio?
Wait a bit and think twice before you respond, even if it’s all in jest
What is being cautious before reacting?
Distinguishing between your personal and professional brand
What is knowing your audience?
Employers should have clear policies regarding the use of social media both in and outside the workplace
What is monitoring employee social media use?
hiring opportunities, promotions, and termination decisions
What are the uses of personal branding?
isolate very personal posts within a specific circle of social contacts by limiting who is allowed to look at your posts
What are privacy settings?
One of the most important tenants of a great brand is
_________, and it’s even more important when it’s a person.
What is Consistency?
Don't bog down professional discussions and Twitter chats with personal anecdotes.
What is knowing when to get personal?
An employer may inadvertently become aware of an applicant’s protected characteristics, such as race, age, sexual orientation, marital status, disability, and even genetic information protected under federal _________ ___.
What are Discrimination Laws?