Company History
What company did Mondelēz International spin-off from?
Kraft Foods’s
What are three of their most popular brands?
Oreo, Milka, Cadbury, Nabisco, Honey Maid, Trident
How has Mondelez stock performed since its spin-off from Kraft Foods?
Relatively well
Who is the CEO and Chairwoman?
Irene Rosenfield
What is Mondelēz International’s corporate strategy?
Mondelēz International’s strategy was directed at exploiting its powerful brands of snack foods across the 165 country markets where its products were sold. The company’s acquisitions were directed at expanding its brand portfolio into rapidly growing snack categories
What year did Mondelez spin off of Kraft?
2012
In how many countries does Mondelez market their products?
165
How has Mondelēz International’s results been since its spin-off with Kraft.
Underwhelming
What does Mondelez mean in Latin?
World & Delicious
What is your assessment of the long-term attractiveness of the industries represented in Mondelēz International’s business portfolio?
attractive because their profits seem to be great, instability with food brands, stock price and strength for Mondelez is attractive
What company purchased Kraft in 1988?
Phillip Morris Companies
What company did Mondelez acquire in 2015?
Enjoy Life Foods
What did Mondelēz International’s senior management believe about the company’s strategy?
On track to deliver long-term value to shareholders
The company has how many brands with annual revenues exceeding $1 billion each?
12 brands
What is your assessment of the competitive strength of Mondelēz International’s different business units?
Mondelez divided into five reportable segments based on geography, each segment has five product categories, ability to compete against lower-priced branded and store-brand products, successfully differentiate its products from lower-priced alternatives
What company did Mondelēz International attempt to acquire but fail?
Hershey
What are their geographic market segments?
geographic markets: North America; Latin America; Europe; and Asia, Middle East, and Africa
In December 2016, the company’s share spiked by 12 percent after a rumor emerged that what company was planning to acquire Mondelēz?
Kraft-Heinz
The company has how many brands with approximately annual revenues of more than $100 million each?
80 brands
Does Mondelēz International’s portfolio exhibit good strategic fit?
they adapt and tailor different markets under its different segments, all of the five business segments competed in product markets that were characterized by strong competitive rivalry that required strong distribution and marketing skills to attract consumer demand and ensure product availability in supermarkets
Under the terms of the new proposal, how many shares did the Kraft Foods Inc. shareholder receive?
Each Kraft Foods Inc. shareholder received one share of the new Kraft Foods Group for every three shares of Kraft Foods Inc.
What are their five product categories?
biscuits, chocolate, gum and candy, beverages, cheese and grocery
Why did Mondelēz shares rise when news that its attempt to acquire Hershey had failed?
They saw it as an opening for a takeover of Mondelēz by a larger food company.
What country is their largest market? What percentage did it make up in 2016?
U.S. & 24%
What actions do you recommend that Mondelēz International management take to improve the company’s performance and boost shareholder value?
investing in the production of raw materials --> this could prevent or alleviate any spikes in prices like the one that was backed by commodity hedging.