Pricing Models
Which monetization model requires players to pay upfront for the full game?
Pay to play
What is a challenge for Pay-to-Play games after launch?
Limited opportunities for follow-up marketing
Which model promotes long-term player engagement by tying content to new seasons?
Battle Passes and Subscriptions.
What is a key advantage of Pay-to-Play pricing for marketing?
-Easy to explain the cost of the game in marketing.
-Simple to advertise as a high-quality product.
What was Ms Adams' first gaming console?
The gameboy
What type of pricing involves seasonal or monthly payments for exclusive rewards?
Battle Passes and Subscriptions
This model is often criticized for feeling like a “pay-to-win” mechanic.
Microtransactions.
Social sharing of skins and emotes is a feature of this monetization model.
Microtransactions
What is a drawback of continuous content updates for microtransactions?
Needs regular updates to keep players interested.
What game could Ms Adams not figure out on her Gameboy?
Zelda
Which pricing model includes small purchases for in-game items like skins or currency?
Microtransactions
Why can excessive downloadable content releases harm a game’s brand reputation
Can be seen as cash grabs/ greedy
What type of monetization enhances realism in sports games through product placements?
In game ads
What is a pro of in-game ads?
Can match what’s popular in real-world advertising.
Helps the marketing team work with brands to promote both the game and the brand.
Does Ms Adams prefer mobile games or gaming consoles?
Mobile Games
This model offers the base game for free but charges for advanced features or faster progression.
Freemium
What issue arises if rewards in battle passes or subscriptions are seen as boring or repetivitve?
Negative feelings among players
How does the Freemium Model encourage viral/ social marketing?
Through social sharing and competitive leaderboards.
How does the Freemium Model make initial marketing easier?
By promoting games as free to play
What gaming console came out when Ms Adams was 16?
Wii
What monetization strategy includes add-ons or expansions that enhance the base game?
Downloads and Expansions
What is a common player complaint about in-game ads?
Can feel intrusive and interrupt gameplay
Which model provides ongoing opportunities to target niche audiences with specific themes?
Downloads and Expansions
What is a con of the freemium model?
Some players don’t like paying for faster progress, which can cause complaints.
What were the two PC games Ms Adams played the most as a teenager?
Nancy Drew & The Sims