Mobile Ad Network
What are some questions to ask when shopping for a mobile ad network
What are critical events
This is the action you want to drive your users toward, and it’s the one that makes the biggest difference to your bottom line.
It could be making a purchase, entering a store, reading a certain number of articles, making an in-app purchase or whatever matters the most to the Revenue Generating Engine of your Business Model.
You’ll want to identify one very specific and crystal clear event, so that you can focus everything on maximizing that one goal.
How will your Advertizing assets communicate your UVP
Your app icon, screenshots and messaging need to quickly and clearly communicate your key benefits and value proposition (which must also align with your business goals).
Is total minutes spent using the App a good measure of how well the App User interface is designed?
depends on the goals of the business plan!
I gate access to content not added Features
What am I?
Subscription Pricing Model
Cohort analysis - What is a Cohort?
A group of users who share some commonalities: acquisition channel, app usage patterns, demographic profile
Success =
Success = User Acquisition PLUS User Engagement
Success does not end when we get them to download = The practice of building the successful App Business STARTS with a download but with on going user engagement.
What are churned users?
These are the users who still have your app installed on their phone but haven’t engaged with it for a set number of days. For example, the passage of 120 days or 180 days is typical for labeling a user as churned, or lapsed.
Name some ways to do Market Outreaching
Youtube Channel
Email list
The pricing model that supports:
free version is enticing enough to attract users and encourage the purchase of extra features
large user base and long app sessions
you want mixed revenue from ads and users
premium features add substantial value
Freemium
Describe what a Deep Link is:
Deep links bring users directly to a specific location or piece of content within your app.
For example, a deep link allows you to offer users a special deal if they install your app. A deep link can recognize a user who clicked on the original link for the deal, follow them through the installation and registration process, and immediately show them that deal again as soon as they’re inside your app.
Describe some differences of concern between LinkedIn and TikTok
They both curate and sell Audience Attention to users
LI provides a curated high quality business user audience which they them sell to premium membership users; and companies to push job ads to
TikTok provides a forum for user uploads which other users come to see, and TikTok can sell ads for that audience
The Starting Point of the App Development work is
The Competitive Analysis
Name some market research tools
Market research tools are diverse. Some of the most effective market research tools are:
What does User Engagement mean:
On a basic level, it’s a measurement of how much people who have downloaded your app actually use it. But a real understanding of user engagement involves measuring how people use it, for how often and how long, to what depth, and when and why they use it. You only need to scratch the surface for the topic of mobile app engagement to become complex.
Moreover, app engagement means different things for different businesses. Your goal is to focus on the user engagement that supports your key business goals.
What comes first?
First : Build the Connection (YouTube, Facebook/IG, Blog, Email newsletter)
THEN: MAXIMIZE DOWNLOADS: If you’ve convinced users to download and install your app, the next step is to drive deeper engagement.