Origins of Money
This is the simplest form of trading.
What is barter?
The U.S. $100 bill features his portrait.
Who is Benjamin Franklin?
A slogan that is used over and over in an ad is an example, like "$5 Footlong."
What is Repetition?
This is often the largest words on an ad, designed to catch the consumer's attention.
These are the basic things that you require to live.
What is a need?
This is a medium of exchange, and the value is commonly agreed upon.
What is money?
This is the agency that designs and prints our dollar bills.
What is The Bureau of Engraving and Printing.
What is the Bandwagon technique?
This is what you use as the background of your ad to break up all the copy and wording.
What is the ad illustration or image?
This is why companies use ads, to get consumers to spend money and buy their products or services.
What is Persuasion?
This group of people is credited with creating the first form of money.
Who are the Lydians?
When a government prints a lot of money, it forces the price of goods up, and decreases the value of the currency.
What is inflation?
This is when a celebrity gives a quote about a product in an advertisement.
What is the testimonial technique?
In an ad, this features the name of the company, the brandname, slogan, website, address or logo. It's often found in the corner of the ad.
What is the signature?
This is when you want to do something that is coming up pretty quickly, like doing well on an upcoming test, or getting a part-time job to save money for something.
What is a short-term goal?
This is the series of numbers that appear on our U.S. dollar bills to help identify each bill.
What is the serial number?
This is the branch of the U.S. government that investigates counterfeiting.
What is the Secret Service?
This is when an ad uses bright, colorful images and words to make the consumer feel happy and pull at their heartstrings.
What is the Positive Appeal ad technique?
This is the part of the ad that is not quite as big as the headline, and gives a little more information about the ad.
What is the subheading?
These influence how we spend and save our money and are formed by our family, friends, what we see on tv and online.
What are Financial Values?
A card, token or other document that can be exchanged for goods and services in place of money.
What is a voucher, or gift certificate?
The parts of our U.S. dollar bills that include the seal, the watermark, the signature, colored ink, and special thread woven into each bill.
What are the security features of U.S. money?
This is when an ad uses images, statistics or words to show how their product differs from their competitor's product.
What is the Product Comparison technique?
This is where you can find more information about the product, like special features and details.
What is the copy?
An example of this would be the most updated new cellphone on the market.
What is a want?