Interest Groups
The interest group abbreviated as NRA
What is the National Rifle Association?
The Resource Richard Skinner described in the reading
What is Expertise
The form of advertisement that applies to a generalized audience
What is broadcast advertisement
What is the NRA
This organization tries to break demographics apart
What are interest groups
The most important form of expertise as described by Richard Skinner
What is issue credibility
The form of advertising that targets a certain audience
What is narrow-cast advertising
What is expertiese
This interest group target women ages 25-45 who have children, believing they are more likely to care about environment issues
What is the Sierra Club
Richard Skinner described this as the "stock-in-trade of the Sierra Club
What is Issue Credibility
The Three most common forms of advertisement
What is mail, email, and telephone calls
The three resources Richard Skinner References in the reading
What is money, membership, and expertise
This interest group that was referenced by skinner relied heavily on voter lists
What is the NAACP (National Association for the Advancement of Colored People)
These replaced telemarketing because Americans did not like being called at home
What is robo-calls
Issues that are not salient to many or even most voters
What are "hot-button" issues
This interest group publicly denounced George w. Bushes view on abortion
What is Planned Parenthood
The four types of expertise described by Skinner
What is issue credibility, targeting voters, targeting races, and campaign services
The Sierra Club tested this online advertisement method and did not find it successful
What is banner ads
These people often star in robo-calls sent out by interest groups
What is Politicians/Celebrities