Food & Beverage
A top Spanish chef at Four Seasons Madrid receives a prestigious offer to become the head chef for the King of Saudi Arabia. The chef must choose between staying in his home-town luxury hotel or taking on a once-in-a-lifetime opportunity to cook for a world leader."
What is approach-approach conflict?
A Gatorade advertisement promotes both its classic sports drink for hydration and its protein recovery shake, making consumers decide which product best supports their post-workout recovery.
What is Approach-Approach?
It is an approach-approach conflict because the consumer is choosing between two desirable options—both Gatorade products that offer health benefits.
You have accidentally cracked your phone screen and you do not want to pay for the very expensive repair. However, I also do not want to keep using the damaged screen.
What is avoidance-avoidance?
(Both options: paying for repair or keeping damaged phone are undesirable.)
A Coca-Cola commercial highlights the refreshing, nostalgic taste of an ice-cold Coke on a hot summer day. However, the ad subtly acknowledges the high sugar content and potential health drawbacks in small print near the end of the commercial.
What is approach-avoidance conflict?
A commercial for a weight-loss supplement promises quick results with minimal effort. However, the ad also lists potential side effects in small print, making you question if it's worth the risk.
What is Approach-Avoidance Conflict?
(You’re tempted by the benefits of easy weight loss, but the potential side effects make you hesitate.)
Apple releases a new iPhone, but your old phone still works fine. The ad tempts you with better camera quality and other improved hardware, but you hesitate because of the high price.
What is approach-avoidance conflict?
An ad for a diet meal subscription services promotes convenience and weight loss benefits. However, the cost is high and sticking to the strict meal plan means giving up your favorite comfort foods such as donuts.
What is avoidance-avoidance?
A health insurance company ad emphasizes the importance of expensive regular doctor visits and preventive care. However, it also acknowledges the high costs of medical appointments and long wait times, making people weigh financial strain against potential health risks.
What is Avoidance-Avoidance Conflict?
(Both choices have drawbacks: paying high medical costs or risking future health issues by skipping checkups.)
"You're upgrading your laptop and must choose between two top-rated models: one with a stunning 4K display and powerful graphics for creative work, and another with a longer battery life and ultra-lightweight design for portability."
Answer: What is Approach-Approach Conflict?
(Both options have great benefits, but you can only choose one.)