Theories
Theories Cont'd
100
Conceptualizes communication as information processing. Includes concepts such as systems, processing, information, messages, senders, receivers, probability, entropy, self-organization, autopoeisis, and feedback. The language of mathematics and computation is common in this tradition.
What is Cybernetics
100
Communication that freely reflects on assumptions that may be distorted by unexamined habits, ideological beliefs, and relations to power. Critical theory exposes hidden social mechanisms that distract communication and supports political efforts to resist the power of those mechanisms. In sum, critical theory is a school of thought that stresses the reflective assessment and critique of society and culture.
What is Critical Tradition
200
The art of discourse. An art that aims to improve the capability of writers or speakers that attempt to inform, persuade, or motivate particular audiences in specific situations. As a subject of formal study and a productive civic practice, this theory has played a central role in the Western tradition.
What is Rhetoric tradition
200
Communication is conceptualized as a process of social interaction. The sociological branch of social psychology looks at human interaction primarily from the standpoint of society. It sees communication as a process of symbolic interaction that both produces and depends on the larger social order. The psychological branch of social psychology looks at human interaction primarily from the standpoint of the individual It tends to use experimental methods and it sees communication as a process in which individuals interact, thereby influencing each other’s cognitions, emotions and behaviors.
What is SOCIOPSYCHOLOGICAL Tradition
300
Communications as a process involved with social structures identities, norms, rituals and collective belief systems. Macrosocial theories (such as functionalism and structuralism) view communication from a big picture standpoint of society as a whole. Microsocial theories (such as symbolic interactionism) zoom in to examine the details of individual and group participation in social life.
What is SOCIOCULTURAL Tradition
300
Roland Barthes, Ferdinand de Saussure and Charles Morris
Whom are Semiotic Theorists?
400
Conceptualized communication as dialogue or the experience of otherness. The phenomenological traditional uses concepts such as experience, dialogue, authenticity, interpretation and otherness.
What is THE PHENOMENOLOGICAL TRADITION
400
James Watt, Norbert Wiener and Alan Turing
Whom are Cybernetic theorists
500
The study of signs and sign processes, indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication. Semantics: Relation between signs and the things to which they refer; their meaning Syntactics: Relations among signs in formal structures Pragmatics: Relation between signs and sign-using agents
What is SEMIOTIC Tradition
500
Aristotle, Herbert Wichelns and Bernard Yack
Whom are rhetorical theorists