Marketing Concepts
reaches customers through general advertising media and personal contact
What is Outbound Marketing
production- oriented approach using the same marketing mix to vaguely target ALL consumers
What is Mass Marketing
Consists of businesses combining four, interrelated strategies to meet consumer needs.
What is Marketing Mix?
The amount a company charges for a product.
What is Price?
Rory's birthday
What is June 12th
time separation, information and values separation, and spatial separation
What is Effective Marketing
affects the way businesses may advertise goods or services
What is Cultural Diversity
Price
Product
Place
Promotion
What are the 4 P's
What is Place?
Color of Kaylynn's eyes
What is Brown
Seven Pillars of Marketing
What is Pricing, Promotion, Product/Service Management, Financing, Selling, Market Information Management, and Distribution.
Types of Segmentation
What is Demographic, Psychographic, Geographic, and Consumer Behavior
Interchangeably
What are Parity Products?
Short or Complex
What are Channels of Distribution?
Kendall's birthday
What is January 4th
Customer analysis, Product development, Pricing, Branding, and Sales and Distribution.
What is Marketing Strategies
Most technologically savvy and most likely to multitask
What is Gen Z
Replace products that are considered inferior.
What are Negative Driven Products?
Informing target market.
What is Promotion?
What is Kaylynn's fav food?
What is Lasagna
Trademarks include what four details
What is NAME, TERM, DESIGN,SYMBOL
Are Targeted through online media and positivity
What is Asian -American Populations
Staples & Impulse Items
What are Convenience Products?
Coupons, Signs, Catalogs.
What are Sales Promotions?
what type of chips did Mr Duby steal from Rory
What is HEB Doritos