Research
Three types of Primary Research
What is,
1. Quantitative Research
2. Qualitative Research
3. Pluralistic Research
Types of Surveys
What is,
1. Online-Survey
2. Telephone Survey
3. Drop-Off Survey
4. Mail Survey
5. In-person Survey
6. Group Self-Administered Survey
Types of Qualitative Research
What is,
1. Observation Research
2. Focus Groups
3. Depth Interviews
4. Protocol Analysis
5. Project Techniques
6. Ethnographic Research
7. Physiological Research
An older, low-income population needs in-home food delivery from the local food-bank. The food bank needs information on how to structure the service and wants to commission a survey, needed in the next two weeks. What would be the best survey method to choose?
What is, "Telephone Survey".
Focus Group
What is, "a small group of people, 6-12, guided through an unstructured or structured, spontaneous discussion about a topic.
The client provides data to you from a mall-intercept survey and wants you to prove their hypothesis using hypothesis tests. What should you tell them?
What is, "A mall intercept survey is a nonprobability sample and therefore cannot be used to do inferential statistics because it is inherently biased.
Types of Focus Groups
What is, "Traditional and Nontraditional Focus Groups"
Every survey begin with
What is, "Screening Question"
Focus Groups are used for:
What is,
1. Determine what is important to define a problem
2. Determine what product/service attributes are important to understand in further study
3. To explain the results of descriptive research.
Demographics should always be placed _____ because ______
What is, "last" because " any sensitive questions might cause respondents to opt out of survey. If we place these questions at the end we still get answers to the important questions asked earlier in the survey.