Advertising
Otherwise known as embedded marketing, this is any form of audiovisual commercial communication consisting of the inclusion or reference to a product, a service, or the trademark featured within a program.
Product Placement
A legal consolidation of two companies into one entity
Merger
A company or an individual responsible for the marketing of a film.
Distributor
A production & distribution company that releases a substantial number of films annually and consistently commands a significant share of box office revenues in a given market.
Major or Major Film Studio
The company that sells the physical video for home consumption
Retailer
A social & economic order that encourages the purchase of goods & services in even greater amounts.
Consumerism
When one company takes over another company & completely establishes itself as the new owner.
Acquisition
A company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet. They strive for policies that facilitate their control of the markets around the world.
Conglomerates
A professional film production resulting in a feature film that is produced mostly or completely outside of the major film studio system. In addition to being produced and distributed by independent film companies, these types of films are also produced and/or distributed by subsidiaries of major film studios.
Independent Film or Indie
When a corporation or government spreads ideas to influence public opinion and promote their own interests/products.
Propaganda
When a specific person or enterprise is the only supplier of a particular commodity.
Monopoly
Otherwise known as amalgamation, this is (in business) the merger and acquisition of many smaller companies into much larger ones.
Consolidation
A company, like Cineplex, that owns & operates the movie theaters which exhibit a motion picture product.
Exhibitor
Collection of federal and state government laws, which regulates the conduct and organization of business corporations, generally to promote fair competition for the benefit of consumers.
Antitrust Law(s)
Promoted through vertical integration, this term denotes owning both the content and the conduits to distribute that content.
Media Concentration
The key attention-getting product at the hub of a wheel of many other products.
Anchor Product
An ownership structure in which one conglomerate owns or operates all aspects of production and distribution within a single segment of the media industry.
Vertical Integration
The distribution of media products across national boundaries; large media conglomerates now own & distribute media across the globe.
Globalization
This landmark US Supreme Court antitrust case decided the fate of movie studios owning their own theaters and holding exclusivity rights on which theaters would show their films.
Paramount Consent Decrees of 1948
When a company acquires its input supplier = ______.
Backward Integration
The standard measure of the value added created through the production of goods and services in a country during a certain period.
Gross Domestic Product (GDP)
An ownership structure in which one conglomerate owns or operates different kinds of media (for example, movie studios, television networks, music labels and radio stations), concentrating ownership across the different segments of the media industry.
Horizontal Integration
When a corporation owns all of the companies required to distribute an entertainment product (from its initial showing in theaters through each & every other method by which the product is shown to the public), each opportunity to exhibit the product is referred to as this.
Windows of Exhibition
This American inventor and businessman was behind the formation of the Motion Picture Patents Company (MPPC) in 1908 in an attempt to control the industry and shut out smaller producers. They were ultimately found guilty of antitrust violation in October 1915 and were dissolved.
(Thomas) Edison Trust
When a company acquires companies in its distribution chain = _______.
Forward Integration