What is it called when a customer buys something they did not plan on buying until they saw it?
Impulse buy
Reminding customers about your products through advertising activities such as social media marketing, commercials and billboards.
marketing information management
financing
promotion
product service management
distribution
promotion
You notice a cutomer checking out the t-shirt display. What is the best way to inform the customer about the current sale on them?
a. Tell them about all the great items in the store in hopes for a larger sale than just the t-shirt.
b. Tell them about the sale and ask to help them make some t-shirt selections.
c. Ask if they have seen the sales ad.
d. Tell them they may want to wait to buy it in case it goes on sale for an even lower price.
b. Tell them about the sale and ask to help them make some t-shirt selections.This answer is correct.
What type of fashion product would a living room sofa be?
Accessories
Linens
Home Furnishings
Apparel
Home Furnishings
A popular trend, especially in styles of dress and ornament or manners of behavior is known as ____
Fashion
Name that function: Planning ways to cover cost and reach the desired profit margin.
Pricing
Promotion
Selling
Financing
Financing
The ultimate goal of a salepeople is to ...
satisfy the customer
A customer should typically be acknowledged within a minute or less.
T/F
True
Watches are considered what type of fashion product?
Accessories
a thing which can be added to something else in order to make it more useful, versatile, or attractive is known as an _____
accessory
Which is the best way to tell a customer about the features and benefits of an item?
Explain how the features relate to the customer's needs
What is empathy?
Understanding another person's feelings, emotions, or experiences.
What are open ended questions?
Questions that do not have specific answers.
What type of fashion products would a swim suit be considered?
Clothing
Accessories
Home Furnishings
Trends
Clothing
Name 3 different types of accessories?
Name that function: Designing, producing, maintaining, and improving products or services to meet changing needs and wants.
Financing
Pricing
Product/Service Management
Distribution
Product/Service Management
What is a POS?
Point of sale
Name that function: Educating customers on the features and benefits on the newest fashion.
Promotion
Pricing
Selling
Selling
TRUE OR FALSE: The economy does not have an impact on fashion products.
False
Name the 4 p's in the marketing mix.
Price, Product, Promotion, Place
Name that function: Moving products from the producer to the consumer.
marketing information management
financing
pricing
distribution
distribution
Name that function: Ending amount charged with .99 to give the illusion of savings while still maintaining profit margins.
Financing
Pricing
Promotion
Product service management
Pricing
Fashion products include all of the following categories, EXCEPT:
Home Furnishings
Office Supplies
Accessories
Clothing
Office Supplies
A salesperson should apologize if the customer has been inconvenienced, something did not arrive on time, or if an item did not work as advertised.
true
If a customer walks directly to an item, this may indicate that the customer...
a. knows what he/she wants and would probably appreciate quick and efficient service.