Media
Media Literacy
Company Slogans
Ad Techniques
Elements of Print Advertising
100

Newspapers, magazines, books, billboards, brochures, flyers, etc. are examples of _ _ _ _ _ media.

Print Media

100

The ability to access, analyze, evaluate, and produce media is called _ _ _ _ _     _ _ _ _ _ _ _ _.

Media Literacy

100

Which brand has the company slogan: "Just Do It"

Nike

100

The persuasive ad technique that evokes an emotional response in the consumer is called __________.

Pathos

100

What is the most important element of print advertisement which is usually the part people read?

Headline

200

Television, radio, movies, etc. are examples of 

_ _ _ _ _ _ _ _ _ media.

Broadcast Media

200

In class, we talked about the core concepts of media literacy. How many core concepts of media literacy are there?

Five

200

Which brand has the company slogan: "Live in your world. Play in ours."

PlayStation

200

The persuasive ad technique that appeals to logic or reason (using facts and statistics) is called __________. 

Logos

200

Which element of print advertisement is usually noticed first?

Illustration

300

Networks or websites, online forums, and podcasts are examples of _ _ _ _ _ _ media.

Social Media

300

True or False: "Different people experience the same media messages differently."

True

300

What is McDonald's slogan?

"I'm Lovin' It"

300

The persuasive ad technique that tries to convince you that the company is more reliable, honest, and credible; therefore, you should buy its product is called __________.

Ethos

300

The _ _ _ _ is the text of an ad. It is the sales message.

Copy

400

What are the three types of media?

Print Media, Broadcast Media, and Internet Media

400

True or False: "Media have embedded values and points of view."

True

400

What is Walmart's slogan?

"Save Money. Live Better."

400

Advertisements that make you laugh to catch your attention and be memorable uses what kind of advertising technique?

Humour

400

The i _ _ _ _ _ _ _ _ _ _ _ _ _ identify the product/business being advertised.

Identification

500

Fill in the blank: "Media is the c _ _ _ _ _ _ _ _ _ _ _ _ outlets or tools used to store and deliver information or data."

Communication

500

Where can you find the Media Literacy Quiz?

In the HUB, under the "MEDIA LITERACY" tab

500

Fill in the blank for this slogan: "Maybe she’s born with it, maybe it’s M _ _ _ _ _ _ _ _ _."

"Maybe she’s born with it, maybe it’s Maybelline."

500

What kind of advertising technique uses images (like a cartoon character or the Canadian flag), in the hope you’ll transfer your good feelings about the image to the product?

Hint: Starts with the letter "A"

Association

500

In class, we talked about the six elements of print advertisements. What are the last two elements that we talked about?

Layout and white space