External Environment
Positioning
General Knowledge
Segmentation
100

This tool is used for analyzing forces of the microenvironment

Porter's Five Forces

100

Consumers see new products advertised, they may purchase them to see how they differ from the products they regularly purchase. This is called:

Variety seeking

100

This can impact a company's marketing efforts by offering similar products...

Competitors

100

The variable that identifies customers with similar lifestyle and personality

Psychographic

200

The use of environmentally friendly ingredients is what force?

Ecological or environmental

200

The process of determining customer needs and wants in order to create the company’s products or services.

Focused marketing

200

They can raise prices, which can affect the profitability and competitiveness of companies in the industry.

bargaining power of suppliers

200

A tool to identify your position in the marketplace

Perceptual map

300

True or False: Consumer spending habits impacts the political environment. 

False

300

Building long-term relationships with customers.

customer-driven marketing

300

selling more products in existing markets

market penetration 

300

The variable that finds the customers frequency of buying a specific product.

Behavioral

400

True or False: Promotion value is part of customer value.

False

400

This is the process of dividing a larger market into smaller groups of consumers who have similar needs or characteristics.

Segmentation

400

selling new products in existing markets

product development

400

5 Criteria for effective segmentation

Measurable, Accessible, Substantial, differentiable and Actionable

500

This is a person who begins the process of considering a purchase in the buying decision process...

Initiator 

500

True or False

Diversification is a growth strategy.

True

500

This individual with the power and/or financial authority to make the ultimate choice regarding which product to buy

Decider

500

The strategy that can identify the position in the mind of customers using the competitive advantage

Positioning

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