Promotions A
True or False. A characteristic of effective promotion is that it should be relevant to the intended audience.
True
________ Promotes the company’s image/reputation.
Institutional Promotion
________ is the combination, or blend, of marketing communication channels that a business uses to send its messages to consumers is referred to as its...
Promotional mix.
Michael is interacting with a customer over the phone so he can specifically find out what they need. What aspect of selling does this illustrate?
A. It is personalized communication.
B. It is planned communication.
C. It takes place to influence purchase decisions.
It is personalized communication.
The first step a salesperson must take in the selling process is to..
A. Ignore the customer
B. Send Emails
C. Prepare
4. Close
Prepare
What is the definition of promotion?
A: Any form of communication used to inform, persuade, or remind customers about a product or idea.
Michael is visiting an electronics store, where a salesperson is trying to convince him to buy an Apple computer. This is an example of...
A. Secondary product promotion.
B. Primary product promotion.
C. Corporate Promotion
D. Institutional
A. Secondary Product Promotion
Primary product promotion
Used by manufacturers
Secondary product promotion
Promotes a specific brand within a category
Example: promoting Apple computers specifically (not all computers)
(3.03) What form of promotion uses planned, personalized communication in order to influence purchase decisions and enhance future business opportunities?
Personal selling.
What is the main goal of customer service?
To satisfy customer needs and build long-term relationships.
________ is Communication to inform, persuade, or remind customers
Promotion
Name the three promotional objectives.
A: Inform, persuade, and remind.
What is one benefit of promotion to a business?
Increased sales, brand awareness, or communication with target markets.
A sneaker company running an ad highlighting new shoe technology is using what type of promotion?
A: Product promotion.
Why is customer service important for a business?
It improves loyalty, repeat sales, and satisfaction.
What does a salesperson do during the “presentation” step?
Explains features and benefits of the product.
Which type of promotion focuses on improving a company’s image rather than selling a product?
A: Institutional promotion.
What are the four elements of the promotional mix?
Advertising, Public Relations, Personal Selling, and Sales Promotion.
Businesses receive positive feedback about the effectiveness of their promotional messages when consumers...
buy their products.
Name one skill needed for effective selling.
Communication, listening, problem solving, or product knowledge.
What step of the selling process involves handling customer doubts or concerns?
Overcoming objections.
Which group uses promotion?
Businesses, government, producers, intermediaries, or individuals?
All of the them!
A company sending out a press release to improve its public image is using which type of promotion?
A: Public relations (PR).
Promotion that focuses on supporting or improving the company’s reputation is called…
A: Institutional promotion.
Quality customer service builds profits through existing customers by generating...
A. Products
B. Repeat Business
C. Discounts
repeat business.
Closing the sale means…
Getting customer agreement to buy the product.