Product Mix (line, width, item, depth, or planning)
The number of product lines a company offers.
What is product width?
Payroll accounting and equipment repair are examples of these.
What are Business Services?
Uses certain numbers in the price to convey a lower cost.
What is Odd pricing?
Setting very low prices to remove the competition.
What is predatory pricing?
These bring buyers and sellers together.
What are agents or brokers?
The specific model, color, or size of products in a line.
What is a product item?
An excavator or deliver truck are examples.
What is Major Equipment?
When products are combined for one price.
What is bundline?
Advertising one product with the intent to persuade customers to buy another product.
What is bait and switch?
These purchase large amounts directly from manufacturers and store and resell them.
What are wholesalers?
A group of closely related products within the product mix.
What is a product line?
Wood and metal are examples
What are raw materials?
Uses a certain number to convey quality.
What is even pricing?
Intentionally misleading customers about pricing.
What is Deceptive Pricing?
These buy products from wholesalers or directly from producers and sells them to consumers.
What are retailers?
The number of product items within a product line.
What is Product depth?
Industrial glue or food additives are examples of these.
What are process materials?
Sets various prices for the same type of product to indicate different levels of quality (like Chevy, GMC, Buick, Cadillac)
What is price lining?
When a group of competitors gets together to set a price.
What is price fixing?
The top of the Channel has this type of business.
What is a Producer?
The process of deciding which products will appeal to the target market.
What is product planning?
Computers, printers, and paper are examples
What are office equipment and supplies?
Sets a high price to convey quality and status.
What is prestige pricing?
When a company sells a product to different customers at different prices.
What is price discrimination?
The bottom of the distribution channel is ????
What is the end user?