Show:
Artistic Elements
Definitions 1
Pictures
Definitions 2
Examples
100
This should be 2-5 times stronger than regular.
What is the LIGHTING that is focused on a display.
100
What do red and white price signs usually mean?
What is a SALE?
100
Items used in a display that are not for sale, but help to make the setting more realistic.
What are PROPS (or DECORATIONS)?
100
Red and Green
What are COMPLEMENTARY COLORS?
200
The strongest visual element of a display that attracts the viewers attention first.
What is a FOCAL POINT?
200
Opposite colors on the color wheel that create good contrast.
What are COMPLEMENTARY COLORS?
200
What are these displays called near the checkout counter?
What are POINT-OF-PURCHASE displays?
200
An interactive point-of-purchase display.
What is a KIOSK?
200
Blue and Green
What are ADJACENT or ANALOGOUS COLORS?
300
When several small items are put with one large item.
What is INFORMAL BALANCE?
300
An exhibit that is visually appealing to customers.
What is a DISPLAY?
300
This display has many different surface textures, so it is a good example of a display that uses ___________
What is TEXTURE?
300
A canopy that extends out over a store's entrance.
What is a MARQUEE?
300
Wood for a campfire, a stuffed bear, and a tree used in a realistic camping display in a sporting goods store.
What are PROPS?
400
Using items with different surfaces to create interest is a use of contrasting ____________.
What is TEXTURE?
400
The coordination of all the physical elements to project the right image to the customer.
What is VISUAL MERCHANDISE?
400
This display show things that ACE sells during the sprint/summer therefore it is a ______ display.
What is SEASONAL or RELATED PRODUCTS.
400
When several products are displayed together that can be used together.
What are RELATED PRODUCTS?
400
Mont Blanc Pens, Jewelry, and Video games are used in a _____________ display.
What is CLOSED?
500
The term to describe how props and signs are in the correct relationship to the merchandise.
What is PROPORTION?
500
The total exterior of a business includes doorways, display windows, marquee and the design of the building.
What is the STOREFRONT?
500
This display illustrates ____________.
What is INFORMAL BALANCE or clock as the FOCAL POINT.
500
Adjacent colors are also known as ______ colors.
What are ANALOGOUS?
500
A vending machine is an example of a __________ display.
What is POINT-OF-PURCHASE (POP)?