Show:
Marketing Basics
Sports Marketing Basics
Sponsorship
Licensing & Endorsement
Legal Stuff
100
Dividing the total market into smaller groups of people who share specific needs and characteristics.
What is Market Segmentation?
100
Baseball statistics, ESPN and Win/Loss records published online.
What are examples of sports information?
100
If Coca-Cola is the only soft drink sponsor of your favorite team, they are considered this type of sponsor.
What is an exclusive sponsor?
100
A percentage of actual sales that is paid to the licensor
What is a royalty?
100
The reason why, In 1922, the Supreme Court ruled that the sport of baseball was exempt from antitust laws
baseball teams were considered local business operations
200
Statistics that describe a population in terms of measurable personal characteristics.
What are demographics?
200
A summer camp to develop soccer skills, weight training and an aerobics class.
What are examples of personal training?
200
guilt by association, a striking team and a team having a losing season
What are examples of sponsorship risk?
200
Thinking about a Florida Marlins baseball cap made by New Era...which is the licensor?
What is the Florida Marlins
200
If an athlete or celebrity's seclusion has been intruded upon, he/she can sue for violation of
What is the right of privacy
300
A sports stadium in a large city is an example of what type of product utility?
What is Place utility?
300
Golf clubs, a hockey stick and running shoes.
What are sporting goods?
300
How sponsorship success is measured
What is by return on investment
300
An unfair, anti-competitive trade practice related to licensing
What is trademark infringement?
300
the law which allows major professional sport leagues to prevent certain games from being shown in certain territories
What is the sports broadcasting act of 1961
400
The type of income that is left after paying for basic living necessities such as food, shelter and clothing.
What is Discretionary income?
400
A Piston's game, Ford Field, and the Super Bowl.
What are examples of Sporting Events?
400
What sponsors want to accomplish by putting their company logos on NASCAR automobiles
What is brand recognition?
400
one of the problems of using celebrity endorsers who are very will known
What is...they can overshadow the product
400
The law that prohibits trademark infringement
What is the Lanham Act
500
The idea that businesses must satisfy customers' needs and wants to make a profit.
What is "The Marketing Concept"?
500
A group of friends watching a football game on TV together; Parents watching their children play on a school sports team
What are spectators?
500
When a non-sponsoring business broadcasts commercials during an event
What is ambush marketing?
500
when a celebrity is paid to discuss the effectiveness of a product during a lengthy TV commercial (infomercial), they are giving this...
What is a testimonial?
500
What celebrity endorsements must alway reflect
What is the honest opinions of the endorser