Madwire Knowledge
MAD stands for...
Make A Difference
SERP stands for...
Search Engine Results Page
Who is on the KO call?
MSM, OC, Client, MC
How much does it cost to have Marketing360 each month?
$395
What are the three sections of a Marketing Funnel?
Awareness (visibility), Consideration (clickability), Conversions (convertibility)
How much is the early cancellation fee?
$2350
What does a blitz consist of how much does it cost?
One blog, one email, four social posts, 600 content credits
Why do we do the KO call?
Gather information about the business, introduce team members, start building trust and rapport
How much is a WordPress & Shopify site?
$500 and $1500
What are the benefits of doing competitor research?
Learn from the competition, what are they doing that works, are your client's budgets aligned with their goals and what their competitors are doing, etc.
What does it mean if an account is "Marketing Only"?
They are not getting a new website.
What is SEO and how does it work?
Search Engine Optimization...
Who is in charge of setting up the PreKO call?
The MC
How many social profiles can you connect to the Social app at no additional cost?
Up to 10 profiles
Give me an example of a customer profile for an online clothing business selling athletic clothing
Explain demographics including age, gender, location, etc.
What qualifies an account to be considered a CORE account?
13 months of invoices or 3 consecutive months of Payment App usage generating more than $2500 worth of invoices per month
What is a "Golden Keyword"?
A long tail keyword that is laser focused for the client's product or services
How many days are need between the KO Call and the Research Review Call?
At least 5 business days
How much is Top Rated Local and Premium Listings?
TRL is free and is included in the platform but Premium Listings are $59
Why is it important for clients to have a content marketing strategy
Organic ranking, user experience, nurture potential leads, etc.
Name all of the departments that are client facing
MSM, MC, OC, Payments
Without looking at the price list, tell me the difference between an advanced and standard email template and what are their costs?
$400 or $200. Standard email uses an existing template and replaces the content. Advanced is creating a new template.
Explain your role as MSM as if you are on a KO call
Explain your role as MSM
Name all the apps in Marketing360
Reputation
Websites
Forms
CRM
Nurture
Social
Shop
Payments
Content
Ads
Intelligence
(Listings)
(Point of Sale)
Walk me through some potential holes in a lead gen funnel and what you would use to plug those holes.
No reviews, long form, friction in the scheduling process, lack of communication from the client, poor landing pages, etc.