Ads
Who develops the ad strategy on an account?
MSM
What is UGC?
User Generated Content
Click Through Rate
When is the Tracking Build submitted
After the site goes live
Director of Dream
Chad
Who builds out the accounts on new ad channels?
PAS
How much is an SMM plan for most platforms?
$300 recurring
What is Impression Share?
% times ad shown vs times it could have been shown
Who submits the Month 1 To Do?
OCs
Director of Elevate
Hannah
What do you do if you need a new campaign built out, and it's not urgent?
Z Project to the ASer
How many posts are included in a standard SMM plan?
0 - they do engagements, not posts
Unique Site Visitors
Number of individual people visiting the website rather than just overall visitors (excludes repeat visitors)
What task must be included in a Tracking Build Z Project for Ecommerce clients
Merchant Center
Director of Lion
Cassidy
Can your ASer join a client meeting with you?
No! Aint nobody got time fo dat!
Can SMM help if your client is struggling to regain ownership of a Facebook page?
Yes - Page admin dispute - $400
What is a healthy target CTR?
2-5% (3%)
What 3 items are included in the Month 1 To Dos if client is going through Go Live and has recurring content?
- Website Mockup
- Research (4 topics)
- Month 1 Content
Director of Partners
Drew/Andrew
Which ad type leverages algorithmic learning to learn from user behavior and conversion data to optimize ad performance?
ALL OF THEM!
Can a client have add-on SMM services without an SMM plan?
Yes! Influencer outreach, admin disputes, store & event management, job postings, chatbots, etc
Ad Frequency
Typically in Facebook/CPM models - Measures how many times on average your ad appears to each unique viewer
What happens to the credit amount if you mark a Content One Time to do as urgent?
Price is Doubled/ Charge Double
COO
Amanda