Category 1
The patterns in which people live and spend time and money.
What is Lifestyle?
Restaurants that provide table service to guests and serve moderately priced food in an informal atmosphere.
What is a Casual restaurant?
Restaurants that do not provide guests table service, but their food quality, overall service level, and décor is intended to be higher than that typically found in a quick-service restaurant.
What is a Fast-casual restaurant?
Companies that primarily earn revenue by providing products and intangible services such as food, lodging, or transportation.
What is the Service industry?
A service staff member who assists customers in selecting wines to go with their menu choices.
Who is the Sommelier?
Restaurants that offer guests the highest-quality food and full table service.
What is a Fine-dining restaurant?
An establishment, such as a restaurant or bar, that is typically open to the general public.
What is a Commercial foodservice operation?
A social group consisting of people who are equal in such respects as their interests, age, education, or socioeconomic status.
What is a Peer group?
All of the people who occupy the same dwelling.
What is a Household ?
The financial position of a consumer or group of consumers relative to other consumers.
What is Socioeconomic status?
Emotional or physical requirements that occur when a person is deprived of something, such as food
What is a Need?
Restaurants characterized by their limited menus, fast service, and modest prices.
What is a Quick-service restaurant (QSR)?
Desires that are shaped by a person’s culture and personality.
What are Wants?
Customers who place and receive their take-away food orders without leaving their cars.
What is a Drive-through customer?
An operation not typically open to the general public whose goal is to provide cost-effective meals for a specially targeted audience; also commonly referred to as a nonprofit or institutional foodservice.
What is a Noncommercial foodservice operation?