v2.5 enhancements
A key reason we are moving MTA to COM sales, is to support MTA availability at the following cadence?
What is Daily?
For customers who can't wait for us to ship it to them, they can take advantage of this service, whose sales which are also included in MTA on COM... but were not included in RDW.
What is BOPUS / Buy Online Pick Up in Store?
You're in a meeting about this... right now.
What is MTA / Multi Touch Attribution?
The current version of MTA uses this kind of model, also referred to as a BSTS.
What is Bayesian Structural Time Series?
in the future we are aligning with the rest of the organization to report based of a sales from this source / database.
What is COM ?
In the current version of MTA, this % of sales is missing after 2 days, because they haven't shipped yet.
What is ~20%?
This kind of transaction, which may get the purchaser in a bit of legal trouble, are removed from COM sales & MTA results.
What is fraud / fraudulent sales?
This Econometric Model also serves as the guardrails for our MTA model.
What is MMM / Media Mix Modeling?
Take off eh? Results from this country are not included in the MTA model because we lack an online presence and the associated customer data.
What is Canada?
When a customer shops BOPUS, credit for that order is given to this Box/Channel, based on the intent channel / store of intent.
What is FLS ...or maybe Ncom? Still being debated...
Before we sourced Gross Sales from COM tables, MTA only recognized this kind of sales... which had already left the distribution center.
What are shipped sales / shipped items?
It's another TLA for ROI, and it's not GSR... that would be gross.
What is NSR / Net Sales Return?
This Full Price sales metric is derived from a model of the same name, which estimates returns by product type.
What is Expected Net Sales / Predicted Net Sales?
This Channel in the Marketing hierarchy represents customers sales that are not incremental.
What is BASE?
These customers sales are no longer being considered in the planning of our weekly budgets / forecasts.
Who are employees?
COM tables removes these sales, from customers who might have a sense of buyers remorse after placing their orders.
What are same day cancels / cancels?
RFM stands for this?
What is Recency, Frequency, Monetary ?
What are the two core models that make up MTA results?
What is UDV and Gross Sales models?
Customer RFM is one component of BASE, and this is the other.
What is Direct Load?
Returns are no longer included in a customers RFM score, nor are they considered in the gross sales results, however if you are interested in understanding the impact of returns you should look at this metric.
What is Net Sales?
COM unfortunately doesn't include these orders, who are placed by people who aren't online, and aren't in the store... but who call in to place their order.
What are phone orders?
We used to tie out to this in MAP, but now we don't have to do that anymore...
What is RDW?
When an order is tagged improperly or can't be linked to an identify-able customer / cust_key, it's sales land in this category.
What is Unattributed ?
When reporting on Full Price results, this measure of efficiency is computed.
What is NSR / Net Sales Return ?