The Alphabet
This system allows advertisers to reach customers through their search and display networks.
What is Google Adwords
One or a group of documents, content and/or media that are accessible on the World Wide Web.
What is a Website?
The placement in a search engine’s (Google, Bing, etc) search results, where a site ranks for a specific query or keyword.
What is the Position
What is SPAM
An acronym for local citations. Consistency in name, address, and phone number citations is an important piece of a local SEO Campaign.
What is NAP
The platform on which businesses can input information to appear in the search results, map packs, location searches, and more.
What is Google My Business
________ is an important aspect of a webpage because it is what appears in Google searches and other search engine results.
What is Meta Description
The section of the Google search results page features three businesses listed in a local map search area.
What is a Map Pack
Term for ethical digital marketers who don’t participate in work that could be viewed as unethical or as spam.
What is White Hat Marketing
A PPC marketing metric that demonstrates the profit made as compared to the amount of money spent on the ads. Similar to ROI.
What is ROAS
A free software platform created by Google, which is used to analyze nearly every aspect of users accessing a website.
What is Google Analytics
Can refer to either the top portion of a webpage that typically contains the logo and menu, or the section of HTML in a website’s code that contains important information about the site.
What is a Header
When used as a noun, ______ refers to all of the web pages that Google has crawled and stored to be shown to Google searchers
What is Indexed
This is an HTML link attribute that communicates to web crawlers and search engines that the link to the destination web page should NOT transfer SEO equity
What is a NoFollow Link
This is a graphical representation of how users interact with your site and is used to track where users click on a page, how they scroll, and what they hover over.
What is a Heatmap
Google’s now-defunct social media platform.
What is Google+
Slang for the portion of a URL that comes after the .com.
What is the Slug
A summarized piece of information that Google pulls from a website and places directly into search results, in order to show quick answers to common and simple queries.
What is a Featured Snippet
Slang for an unethical digital marketer or SEO that breaks search engine guidelines, in order to artificially rank websites.
What is Black Hat Marketing
The error message that appears when a visitor tries to go to a web page that does not exist.
What is a 404 Error
A mathematical programmatic system that determines where websites will appear on Google search result pages for any given number of queries.
What is Google Algorithm
An HTML element that is used to describe the specific topic of a web page.
What is a Title Tag
Similarly to the Knowledge Panel, this tool shows up at the top of the screen, but generally in research related search results
What is a Knowledge Graph
A part of the internet that is not indexed by search engines and is generally found only on secret or encrypted servers and requires special software or configurations to access.
What is the Dark Web or Dark Net
Code that is added to the HTML of a website to give search engines more relevant information about a business, person, place, reviews, product, or thing.
What is SCHEMA Markup