Who are your Customers
A specific profiling aspect that takes into consideration age, gender, income, family life, social class, etc.
What are Demographics
A set of quantifiable metrics a company uses to evaluate its performance against its specific, strategic goals.
What are KPI's
A delicious baked…err… A small item of data sent from a website, that is stored on the user’s device.
What is a Cookie
Known sometimes as generic keywords, are popular, broad search terms that have a very high volume of search traffic
What are Long Tail Keywords
The ability of a brand’s customers to identify the brand in a crowded market, and their level of familiarity with the brand’s unique buying proposition.
What is Brand Awareness
A group of customers toward which a business has decided to aim its marketing efforts and merchandise.
What is a Target Market
A common ratio that helps evaluate profitability and efficiency by measuring the benefit a company gains for the resources it put into a project or investment.
What is ROI
This is a unique number that identifies a device using the internet to communicate over a network
What is an IP Address
These Keywords get less searches per month but has a higher search intent, and typically less competition by companies looking to serve up content to that search query.
What is a Long Tail Keyword
This is A small, graphic representation of a brand or brand function, typically within a graphical user interface.
What is an Icon
The person in a position to make the final choice about buying a product or service.
What is the Decision Maker
The percentage of users who complete an action on a company's website, such as downloading a piece of content, submitting a contact form, or making a purchase.
What is the Conversion Rate
Also known as retargeting, a type of paid ad that allows advertisers to show ads to customers who have already visited their site
What is Remarketing
The main term you target on a webpage. Each page of SEO content should have one of these keywords assigned to it.
An acronym for the technique to analyze a brand’s internal and external Strengths, Weaknesses, Opportunities and Threats.
What is SWOT
A summary of your ideal buyer, based on market research, data and hypothesis. The representation helps marketers define their ideal audience and it helps salespeople determine lead quality.
What is a Buyer Persona
This is a metric in paid advertising platforms that measures how much money is spent in order to acquire a new lead or customer.
What is the Cost per Acquisition or CPA
The number of times users view a page that has the Google Analytics tracking code inserted.
What is a Page View
Search phrases that include a brand’s name or other branded terms
What are Branded Keywords
The process of researching, identifying and marketing unique characteristics of a brand, as compared to those of its competitors.
What is Differentiation
Grouping your audiences based on where they live or where they are located.
What is Geographic Segmentation
A lead who is more likely to become a customer compared to other leads based on his or her activity before converting, often determined through marketing automation.
What is a Marketing Qualified Lead (MQL)
When a user visits your site for the first time they are recorded as a new visit and what?
What is a Unique Visitor
A specific keyword you target in a Google Ads search campaign. This keyword tells Google to only show your ad if the search is extremely closely related.
What is an Exact Match Keyword
This is a formal declaration of the goals, values and purpose of a company.
What is a Mission Statement