Muck Rack History
Muck Rack was originally built as a solution for who?
What are journalists?
The set of monitoring and reporting tools that allows customers to see how their organization and competitors appear in AI-generated answers, identify the journalists and media outlets influencing those results, and showcases PR's value in this new AI-native visibility channel.
What is Generative Pulse?
This member of the SDR org performed at Shakespeare's Globe Theatre in London.
Who is Will Foohey?
This competitor has outdated media and contact info resulting in bounce backs, is "chaotic and visually overwhelming" to use, and has customer support that is criticized for being unresponsive and unavailable.
What is Cision?
In 2025, this Yoshi made 28,945 dials, had 672 conversations, and booked 75 meetings over the phone.
Who is Charlee Hrubesky?
The year Muck Rack was founded to connect journalists on social media.
What is 2009?
The process of tracking and analyzing public conversations on social media platforms to understand audience sentiment, emerging trends, and brand perception in real-time.
What is Social Listening?
These SDRs worked at the same company prior to joining Muck Rack's SDR team.
Who are Mark Whooley and Austin Rannals?
This competitor often lists generic emails like news@ or info@ email addresses, is primarily focused on social listening, has a disjointed user experience, takes a lot of time to fully understand the platform, and is criticized for aggressive sales tactics and surprise auto-renewals.
What is Meltwater?
In 2025, this Yoshi spent 40 hours and 34 minutes on the phone.
Who is Sydney Boardman?
Seeing the success of what international awards program and how many journalists covered the event led to the first version of Muck Rack?
What are the Shorty Awards?
The use of generative AI to create a comprehensive media brief draft, customizable with Input data for stakeholders, key messages, and context, and data analyzed from journalist profiles that includes a summary of a reporter’s background, recent coverage, likely interview themes, potential questions, and suggested responses.
What is Media Brief Assistant?
This member of the SDR org met Patrick Dempsey at a racetrack in 2011 (and had no clue who he was).
Who is Julia Hsu?
This competitor's media database is a conglomerate of outdated contact information merged with Onclusive’s limited data. Their focus is on media monitoring with a small selection of tools that don’t provide a true PR management replacement solution.
What is Critical Mention?
In the last 90 days, this Yoshi is leading the team with 4,719 emails sent.
Who is Mary Arrizza?
The year the Muck Rack software platform was born, offering journalist profiles and a media database that gained a reputation for being the most accurate in the industry.
What is 2011?
Tailored to match a customers workflow, and easy to customize, this update was made to the Muck Rack platform in July 2025.
What is Personalized Homepage?
This member of the SDR org was on an episode of Jersey Shore.
Who is Lily Highsmith?
This competitor has outdated contact information, is missing key journalist info and mentions, doesn’t allow journalists to edit profiles or provide job update alerts, is difficult to navigate, takes a lot of time to fully understand the platform, and has a disjointed experience with its database and monitoring sold separately.
What is Agility?
This Yoshi sourced a deal in their first month of ramping that ended up closing for $29,000 ARR!
Who is Nina Cialone?
The podcast Muck Rack's CEO Gregory Galant started back in 2005.
What is Venture Voice?
Includes AI-generated summaries directly within your email. These summaries highlight the storylines driving coverage increase with no need to click into the report to investigate manually.
What are Spike Notifications?
This member of the SDR org once stole a doorknob from a monument in Edinburgh, Scotland.
Who is Jared Pence?
This competitor's media database is purely AI-built with outdated info, has basic PR management features with limited measurement and reporting, limits tracking online mentions and only has access up to 1 year of historical data.
What is Prowly?
This Yoshi had the highest SDR sourced Sum of Total Contract Value in 2025, totaling $275,437.
Who is Gavin McQuillan?