What is Culture?
The customary beliefs, social forms, and material traits of a place, time, racial, religious, or social group
What is culture?
The adoption or use of elements of one culture by members of another culture, oftentimes in the context of cultural property of a minority group used by members of the dominant culture without permission
What is cultural appropriation?
According to a recent Nielsen study, this consumer group is considered the largest ethnic group in watching live TV, playing game consoles, consuming smartphone media, and streaming audio.
Who are African-American consumers?
The Greenwood District in this city, was the site of the most famous Black Wall Street, an epicenter of African-American owned businesses
What is Tulsa?
This brand gave RUN-DMC a $1 million endorsement deal in 1986, largely considered to be hip-hop's first major corporate endorsement deal
What is Adidas?
The founder of fashion brand Ivy Park
Who is Beyonce?
Transforming something, such as intangible cultural heritage into a product for commercial purposes, an item to be bought and sold in the market
What is commodification?
Who is Pepsi?
According to Nielsen, this company spends the most annually on advertising to African-American consumers
Who is Procter & Gamble?
The first product to use a black person as a trademark
What is Aunt Jemima pancakes?
This fashion brand was one of few major corporations to embrace hip-hop in the 90's, eventually signing R&B singe Aaliyah is an official spokesperson
What is Tommy Hilfiger?
This popular singer formed a partnership with luxury brand house LVMH to create a cosmetics line in 2017
Who is Rihanna?
The process in which a minority group or culture comes to resemble a society's majority group or assume the values, behaviors, and beliefs of another group.
What is cultural assimilation?
The baseball team based in this city, announced at the end of 2020, that they will change their current team name because of its offensiveness towards Native Americans?
What is Cleveland?
According to a recent Nielsen study, this podcast genre is considered to be the most popular amongst African-Americans
What is comedy?
Since the late 1980s, this brand has used basketball and hip-hop to market toward African American consumers featuring celebrities such as Grant Hill, Kurtis Blow, Lebron James, Tim Duncan, Kid n Play, and Heavy D in their commercials
What is Sprite?
This brand gave an endorsement deal to rapper Jay-Z, after being turned down by Lebron James, leading to the creation of the S Dot Carter tennis shoes
Who is Reebok?
This Harlem-based fashion designer was famous for his unique repurposing a luxury fashion brands for hip-hop artists in the 1980's and early 90s
Who is Dapper Dan?
The belief that one's own culture is superior to that of other cultures
What is cultural ethnocentrism?
This popular singer received mixed reviews and controversy after the release of his fifth studio album "Man of The Woods" due its country and woodsy iconography, a contrast to his previous urban and R&B imagery and influence
Who is Justin Timberlake?
In 2018, it was estimated that advertisers spent $18 billion on African American-focused media. Over half of this spending was done on this type of media
What is Cable TV?
In 1954, this black-owned publishing company created "The Secret to Selling to The Negro", to persuade major corporations to advertise to African-Americans.
What is Johnson Publishing Company?
The executive leadership of this brand regrettably shunned the support of hip-hop leading Jay-Z to order a boycott and start of his "Ace of Spades" brand.
What is Cristal?
Who is Shawn "Jay-Z" Carter?
The process by which people learn the dynamics of their surrounding culture and acquire values and norms, including from parents, other adults, and peers
What is cultural enculturation?
This singer called hip-hop music "lewd" to explain her shift from working with producer Mike Will Made It to a more pop-rock sound
Who is Miley Cyrus?
In 2019, African-American spending power was estimated to be this amount
What is $1.4 trillion?
This marketer and entrepreneur started the leading African-American advertising agency in the 1970s, creating campaigns for Phillip Morris, McDonald's and Coca-Cola
Who is Tom Burrell?
This malt liquor company was one of the first to centralize hip-hop in their marketing campaigns, creating commercials that included rappers such as 2Pac, Snoop Dogg, and the Notorious B.I.G.
What is St. Ides?
This popular athlete turned down a traditional endorsement flat fee payment from Blaze Pizza, in order to acquire an equity stake, which is said to now be worth well over $40 million
Who is Lebron James?