What is Culture?
The customary beliefs, social forms, and material traits of a place, time, racial, religious, or social group
What is culture?
The largest population of Asian-Americans comes from this country of origin?
What is China?
How many times a post showed up in people’s feeds on social media
What are impressions?
This brand gave RUN-DMC a $1 million endorsement deal in 1986, largely considered to be hip-hop's first major corporate endorsement deal
What is Adidas?
Who the marketing campaign is meant to reach; who you are selling to
What is a target audience?
The process in which a minority group or culture comes to resemble a society's majority group or assume the values, behaviors, and beliefs of another group.
What is cultural assimilation?
Generations with the most financial assets
The percentage of website (online store) visitors who purchased something in a given period of time
What is conversion rate?
This fashion brand was one of few major corporations to embrace hip-hop in the 90's, eventually signing R&B singer Aaliyah as an official spokesperson
What is Tommy Hilfiger?
A statement defining what makes your product/service unique and why the audience should care
What is a value proposition?
Cultural transmission that occurs when individuals learn from their parents is known
What is vertical transmission?
This particular demographic group has spending power of $1.8 trillion
Who are Black consumers?
Dividing all the costs spent on acquiring new customers (marketing expenses) by the number of new clients acquired in a specific time frame.
What is Cost of Customer Acquisition?
This brand gave an endorsement deal to rapper Jay-Z, after being turned down by Lebron James, leading to the creation of the S Dot Carter tennis shoes
Who is Reebok?
Email and SMS marketing are channels for this type of media
What is owned media?
The process by which people learn the dynamics of their surrounding culture and acquire values and norms, including from parents, other adults, and peers
What is cultural enculturation?
A strategy in which a company treats the world as one large market, offering standardized products, services, and messaging across countries; the opposite of a localization strategy
What is a globalization strategy?
The percentage of customers who cut ties with a subscription or time service over a given time period
What is churn rate?
The executive leadership of this brand regrettably shunned the support of hip-hop leading Jay-Z to order a boycott and start of his "Ace of Spades" brand.
What is Cristal?
The most trustworthy channel of media in the minds of consumers
What is earned media?
Transforming something, such as intangible cultural heritage into a product for commercial purposes, an item to be bought and sold in the market
What is commodification?
A region based on people's attitudes and emotions about a place, such as the "Deep South," or the "Midwest”
What is a perceptual region?
The number of social media mentions about a company is a form of this type of metric
What are brand awareness metrics?
This malt liquor company was one of the first to centralize hip-hop in their marketing campaigns, creating commercials that included rappers such as 2Pac, Snoop Dogg, and the Notorious B.I.G.
What is St. Ides?
This form of paid media refers to ads that appear in search engine results based on keywords, set by company
What is paid search?