Typography
What's the purpose of Design?
to grab the reader's attention.
can be any size, shape, texture, pattern, or direction, can be straight or curved
what is lines
used to arrange the elements of design, can have an impact on the effect of the design
MULTI-USE PRINCIPLES OF DESIGN
Raster Graphics and Vector Graphics
What are two types of graphics?
Typography is
the arrangement, style, and the appearance of text.
length, width, and depth of objects
what is positive space
anything on the page that is not actual text.
what is graphics
color depth, compression, portability, transparency
What are factors that affect graphics format?
typeface Categories
serif, sans serif, ornamental, script, symbol
create harmony by choosing pleasing color combinations from a color palette
color harmony
a measure of the amount of detail that is stored in a digital image.
what is resolution
the number of colors per pixels that can be contained in an image
What is Color Depth?
font is
the specific size, weight and style applied to a typeface
Hue, Value, Tint, Shade, Saturation
what is color Terms
PSD, PNG, TIFF, PDF, JPEG, GIF
What is common raster formats
compression refers to how an image is saved in order to reduce the file size, the greater the compression, the lower the quality..
What is compression?
font style is
refers to the slant, weight and special effects applied to the text.
used to convey a sense of touch of feel
what is texture
the relationship of an objects width to its height
aspect ratio
allows the background color of an image to be eliminated or made transparent so that the behind the image can be seen, it makes part of the image invisible, or "see-through"
What is transparency?