Music in Advertisement
In 2003, McDonald's partnered with Pusha T, Justin Timberlake, and Pharrell to create this world-renowned jingle synonymous with their brand.
What is "Ba-da-bop-baa-baa. I'm loving it"?
Many in the music industry blame this platform for turning music fans into passive listeners and making it even more difficult to market and build loyal fanbases for today's new artists.
What is TikTok?
This marketing tactic consists of paying for a popular online creator to place and/or engage with music on their platform in order to increase awareness and hopefully convert new fans.
What is Influencer Marketing?
This song by this artist was released in 1985 with modest success, yet in 2022, after being featured on Netflix's Stranger Things, became one of the most streamed songs on the planet, went to #3 in the US Billboard Hot 100 and #1 in 8 other countries.
What is "Running Up That Hill" by Kate Bush?
In Aug 2022, this AI-powered virtual rapper signed to Capital Records was denounced as perpetuating stereotypes and using old blaxpoitation tactics in the new digital age.
Who is FN Meka?
Getting on a big one of these on a streaming platform can increase an artist's streams from a few 10s of streams per day to a few 100,000s of streams per day.
What is a Playlist?
This company, known for both leveraging music to advertise its tech products as well as revolutionizing the music experience, just signed a 5-year deal in Sep 2022 to sponsor the NFL Halftime Show.
Who is Apple (Music)?
This platform became the universal scapegoat for introducing a seismic paradgim shift in the music industry: free, virtually unlimited downloadable music files.
What is Napster?
DAILY DOUBLE: This artist shocked world with their marketing strategy by dropping their album as a surprise in 2013, which sold over 500k copies within 48 hours.
Who is Beyoncé?
A few weeks ago, Pepsi unveiled this new platform for aspiring music artists to accelerate their path to stardom.
What is Pepsi Music Lab?
This practice of illegally selling recordings is not new but was exceptionally prevalent as music files became more and more digitized.
What is Bootlegging?
For musicians today, especially in hip-hop, that want to put out a body of music without the formalities of being an "official" album, brand their project as this instead.
What is a Mixtape?
This technology birthed a new format not only for music but for marketing as well, creating the first recorded audio ad.
What is FM Radio?
A new practice is growing prevalent in the age of streaming, in which people and companies are creating these in order to upload music and collect real streams at the expense of actual artists.
What are Fake Artists?
Today, musicians are asked to do more than just make music and are instead asked to be a more industry-agnostic term called this.
What is a Content Creator?