Avant-Garde
A software application used to locate and display web pages.
What is a Browser?
A mixture of content or elements; the compounding of two or more pieces of complementing web functionalities (audio or video) to create a powerful web application.
What is Mashup?
A digital media file that is distributed over the Internet for playback on portable media players and personal computers. Unlike real-time radio broadcasting, this is usually played back at the convenience of the listener.
What is a Podcast?
Also known as statutory license or mandatory collective management, provides that the owner of a patent or copyright licenses the use of their rights against payment either set by law or determined through some form of arbitration.
What is Compulsory licensing?
The protocol for exchanging files over the Internet. It is most commonly used to download a file from a server using the Internet or to upload a file to a server.
What is File Transfer Protocol (FTP)?
A program that can tell whether its user is a human or a computer. The process involves installing a program that can generate and grade tests—in this case an easy test of repeating the letters and numbers that appear in the distorted graphic that humans can read and software programs cannot.
What is a CAPTCHA?
Stands for MPEG (Motion Pictures Expert Group) Audio Layer III, and it is a standard for audio compression that makes any music file smaller with little loss of sound quality.
What is MP3 file?
It is a contraction and refers to programs or events broadcast across more than one medium.
What is Simulcast?
Animated features typically found on high end web sites and generally created with Adobe software.
What is Flash?
A controversial application that allowed people to share music over the Internet without having to purchase their own copy on CD. After downloading Napster, a user could get access to music recorded in the MP3 format from other users who are online at the same time.
What is Napster?
Flooding the Internet with many copies of the same message in an attempt to force the message on people who would not otherwise choose to receive it. Most is commercial advertising.
What is Spam?
Creating market segments based on what Internet users purchase online and what types of sites they visit.
What is Behavioral targeting?
The concept of broadcasting much like a radio station, but via the Internet in lieu of a wireless signal.
What is Webcasting?
The act of sending an email to a user falsely claiming to be an established legitimate enterprise in an attempt to scam the user into surrendering private information that will be used for identity theft.
What is Phishing?
Using nontraditional marketing tools and ideas on a limited budget to reach a target market.
What is Guerilla marketing?
The use of data collected from a web site to determine which aspects of the web site work toward the business objectives.
What are Web Analytics?
Parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. The main purpose is to identify users and possibly prepare customized web pages for them.
What are Cookies?
It is a personal online journal that is frequently updated and intended for general public consumption.
What is Blogging or blog?
A feature added to HTML that gives both web site developers and users more control over how pages are displayed. Designers and users can create style sheets that define how different elements, such as headers and links, appear. These style sheets can then be applied to any web page.
What is CSS or cascading style sheets?
A formal printed announcement by a company about its activities that is written in the form of a news article and given to the media to generate or encourage publicity.
What is Press release?
A systematic approach to copyright protection for digital media whose purpose is to prevent illegal distribution of paid content over the Internet.
What is Digital rights management (DRM)?
Unofficial web sites or web pages featuring an artist, often an extension of the fan’s personal web site.
What are Fan-based web sites?
An application that enables you to see on the display screen exactly what will appear when the document is printed or published to the Web.
What is WYSIWYG?
The last part of an Internet domain name—that is, the letters that follow the final dot of any domain name.
What is Top level domain?
Software applications that offer recommendations to consumers based on that consumer’s pattern of behavior and consumption and drawn from analyses of the consumption behavior of a large aggregate of consumers.
What is Collaborative filtering?