Unit 1
What’s the purpose of design?
To grab the reader’s attention
what are Graphics?
anything on the page that is not actual text, from simple line drawings to fully active images found on the World Wide Web.
What is Font Style?
The font style refers to the slant, weight and special effects applied to the text.
what is Color Depth?
The number of colors per pixel that can be contained in an image.
What is Kerning
Horizontal spacing between pairs of letters
what is Typography?
the style, arrangement, and appearance of text
what are the Two Major Types of Graphics?
Raster Graphics and Vector Graphics
What are some examples of Font-styles?
Bold, Italic, Shadow, Stroke, Fill Color, and Small Caps
What does Compression refer to?
Compression refers to how an image is saved in order to reduce the file size.
What is Tracking?
Horizontal spacing between all characters in a large block of text.
what is Typeface?
the basic design of a character
what are Raster graphics made of?
Pixles
What is Monospaced Typefaces
Each character takes up the same amount of horizontal space
what is Portability?
How easily you can open, modify, and view the files on computers using different operating systems, software and browsers.
What can Lines be?
Can be any size, shape, texture, pattern or direction Can be straight or curved
what are the 5 main categories Typefaces can be divided into?
Serif, Sans Serif, Ornamental, Script, and Symbol
what are Vector Graphics made of?
Lines and Shapes
What is Proportional Typefaces?
The amount of horizontal space each character takes up varies.
What does Transparency allow you to do?
Allows the background color of an image to be “eliminated” or made transparent so that the background behind the image can be seen.
What is Form?
3-dimensional space added to objects by the addition of shadows, tone, or color transitions
what are Fonts?
the specific size, weight and style applied to a typeface.
what are the Factors that Affect Graphic Format?
Color depth, Compression, Portability, and Transparency
what is Leading?
Vertical spacing between lines of text.
What Unit of Measurement to Use?
Inches,Pixels, Points, and Picas
What is Texture used for?
Used to convey a sense of touch or feel.