TRUE OR FALSE
True or False
You need a smart phone to sign up for My Lindt Rewards
False
If they don't have a smart phone we can sign them up at the POS
How would you overcome this customer objection?
"I will receive too many emails."
You can choose if you want to opt into marketing communication and opt out any time if you no longer wish to receive further emails. The only emails related to the loyalty program are the Welcome email, members exclusive offers and any coupons you've aquired.
This is the birthday gift for My Lindt Rewards Members
1 x 150g LINDOR bag
What is the My Lindt Rewards welcome offer?
10% off MOST items
This is the best way to have a customer sign up for My Lindt Rewards
Via QR code on their personal device
True or False
My Lindt Rewards Members can use their Welcome 10% off coupon as many times as they want
False
Welcome 10% is a one time use coupon
How would you overcome this customer objection?
"I do not think that I come often enough to have a benefit."
No problem! You benefit with your first purchase already: 10% discount on your first purchase or a birthday gift on your special day.
If the POS system is used to enroll members, how does the customer set their password?
If the POS system is used to enroll members, an email will be sent to customers to set the password for their online account.
How much does a customer have to spend to receive a $10 coupon?
$100 before tax
This is the best way to encourage customers to sign up for My Lindt Rewards
Explain immediately relevant benefits
True or False
The Welcome 10% coupon can be applied to anything in the store
False
Welcome 10% does not apply to Gift Cards, Single Lindors or B2B purchases that use volume discounts
How would you overcome this customer objection?
"I'm in a rush and it will take too long to sign up"
We can sign you up directly on the POS, all we need is your full name, email and birthday. It only takes a few seconds. Or you can scan this QR code on your way out and you can sign up at your convenience.
These are the locations you can use your My Lindt Rewards membership
All Lindt Canada Retail Stores - with the exception of brand new stores (Chicoutimi & Mayfair - Victoria, BC)
50 LINDORS for $33 (Tin)
75 LINDORS for $35
100 LINDORS for $42
150 LINDORS for $60
30% off boxed chocolates
True or False?
We will write down a customers email so it's easier to enter in the POS
False
For confidentiality purposes we cannot hand write personal information anywhere
True or False
A customer must set a password if we sign them up on the POS
False
The password is only needed when utilizing their account on lindt.ca. For example they are making an online purchase.
How would you overcome this customer objection?
"I don't like loyalty cards; Lindt is trying to track me."
Yes, we are collecting some data from our members, but this data is only used to optimize our assortment and My Lindt Rewards for you
Name the 3 ways a customer can sign-up for My Lindt Rewards
What is the maximum amount of $10 coupons a customer can earn in a calendar year?
3
This is when we should mention My Lindt Rewards to customers
During the initial approach
When they are looking at items on members only pricing
When they are near a QR Code
When they are in queue
At the POS
True or False
When we fill in the "Invalid/Abuse Email" tracker someone from Head Office will sign the customer up on their end
False
Their email will only get approved by head office and they will receive an email for them to sign up
How would you overcome this customer objection?
"I do not know for what purpose you collect my data."
We use your data to optimize our member program and offers, and to send you the voucher codes related to the loyalty program rewards. If you wish to receive Marketing communication, we also use your data to send you personalized newsletters or other communication containing e.g., offers based on your individual interests
For 2024, when does the My Lindt Rewards progress reset?
Since we launched the program mid year, the progress will reset December 2025.
List 4 out of the 6 main benefits of My Lindt Rewards for our customers
10% welcome discount
Birthday gift
$10 coupon for every $100 spent
Exclusive member offers & promotions
This is what you do if you are signing up a customer on the POS and the error message "Invalid Email" comes up.
Validate that you've entered the email correctly
Ask the customer if they have an alternate email. If they do not, advise the customer that their email is coming up invalid and we need to manually override on our end, which can take some time. In the meantime we will apply the xx discounts to your purchase so you're still able to take advantage.
Immediately after the customer leaves, TEAMS Jaya for manual override