Show:
Mine All Mine
Do You 'C' what I 'C'
In the News
A Little R&R
It's in the Delivery
100
This multi billion dollar company acquired Zagat, Frommers, Postini and Picasa.
What is Google
100
The cost to reach 1,000 units of audience, households or individuals, for advertising.
What is CPM (Cost Per Thousand)
100
A Newspaper measuring about 5-6 columns wide by 200 lines deep.
What is a Tabloid
100
Enhanced technology online ad format that usually incorporates animation, sound, video, and/or interactivity.
What is Rich Media
100
An electronic metering system that transformed TV ratings through the delivery of overnight ratings.
What is National People Meter
200
HBO, Cinemax, Airport Network and CNN are all part of this media company which is the 2nd largest in the world.
What is Time Warner Incorporated
200
The cost to reach one percent of the universe, households or individuals, in a given market.
What is (CPP) Cost Per Point Calculated by dividing the cost of an advertising unit (i.e., a 30 -second commercial) by the average rating of a specific target.
200
A newspaper insertion for which an exact position is not requested but left to the newspaper's discretion.
What is Run of Press or Run of Paper (ROP)
200
Space sold at reduced prices at the last minute when another advertisor's materials do not arrive.
What is Remnant Space
200
In the 2010-2011 TV season, the highest rated Adults 18-49 Prime series to get canceled.
What is $#*! My Dad Says
300
This corporation owns Last.fm, CNET, The Free Press, and Simon & Schuster.
What is CBS Corporation
300
The cost of advertising based on a consumer clicking on an ad.
What is (CPC) Cost per Click
300
The cost for a unit of newspaper space one column wide and one inch deep.
What is per column inch rate
300
A statement by a medium showing advertising costs, issue dates, program names, closing dates, requirements, cancellation dates, etc.
What is a rate card
300
The percentage of homes in Q1 2012 with gaming consoles.
What is 46%
400
Plaxo, Fandango, and NBC-Universal are all owned by this Communications Empire.
What is Comcast Corporation
400
The ratio of ad clicks to ad impressions.
What is (CTR) Click through Rate Calculated by dividing clicks by impressions.
400
The matter printed in every issue of a newspaper or journal, stating the title, ownership, management, subscription and other non-news features.
What is the Masthead
400
A scheduling technique where a brand's commercial airs at approximately the same time on all networks or on all stations in a given market.
What is Roadblocking
400
In 2010-2011 28% of broadcast Primetime TV viewing was inclusive of this group.
What is LGBT (Lesbian, Gay, Bi-Sexual and Transgender) inclusive programming
500
Hot Potato, Sharegrove, FriendFeed,and Parakey now belong to this popular company.
What is Facebook
500
The large volume of advertising messages that the average consumer is exposed to on a daily basis.
What is Clutter
500
The plastic wrap around a magazine that allows enclosure of promotion materials and protects the magazine in the mail.
What is Polybag
500
An advertising technique where advertising is expanded to cover more and more markets as distribution/product sales are also expanded.
What is Roll Out
500
The most frequently watched on line TV content for Asians.
What is Hulu