Marketing
What emotion makes people want to act fast before something runs out?
Urgency/scarcity
A countdown clock to a product release is used to build this feeling.
What is anticipation?
This tech brand is known for mysterious product launches every fall.
What is Apple?
This feeling happens when you think everyone else knows something or has something you don’t.
What is FOMO (Fear of Missing Out)?
Limited edition merch that disappears in minutes is an example of this tactic.
What is exclusivity or scarcity marketing?
This YouTuber uses mystery boxes and viral merch drops.
Who is MrBeast?
What psychological trick makes something seem more valuable because there’s not much of it?
What scarcity?
What’s it called when a company drops a product with no warning to surprise fans?
What is a surprise drop?
Which Pop Mart character is part of the “Monsters” line and went viral?
Who is Labubu?
When you’re left wondering what something is, your brain wants to fill in the blanks. What’s that called?
What is curiosity
What part of a teaser ad is intentionally left out to hook curiosity?
What is the product reveal/details?
What type of packaging helped Pop Mart become popular?
What is blind box packaging?