This metric is calculated using this formula (Device Revenue/Device Orders)
What is Device Revenue per Order?
100
This metric refers to the amount of income generated from a device upgrade.
What is Upgrade Revenue?
100
The difference between these two metrics is that the first is a series of page views during a user session and the second is based on the saved cookie on the device’s browser.
What is the difference between a visit and a unique visitor?
100
A caveat to this metric is that it does not account for emails that do not make it into the inbox due to deliverability issues.
What are Emails Sent?
100
12 hours of consistent activity will end a user’s recorded site session.
What is a Treat?
200
This is the formula for AAOR.
What is Accessory Revenue/Accessory Orders?
200
This metric refers to a sequence of page views on site within a given time period.
What are Visits?
200
This online action triggers the beginning of the order fulfillment process flow.
What happens when a user places an order on the VzW e-commerce platform?
200
This metric is needed in the E2E reporting to represent orders that show conversion in more than one marketing channel.
What is Channel Overlap?
200
Gross Add Revenue measures the net income generated from gross adds.
What is a Trick?
300
This metric is a calculated using estimated Life Time Value (LTV) as well as the device generation (Basic, Connected Device, 3G Basic, 4G Connected Device, 4G Smartphone).
What is Estimated Service Revenue?
300
This is the common term identifying the amount of money spent within a marketing channel.
What is Spend?
300
This action completes the order fulfillment process flow.
What happens when an order is flagged as completed in the ETM-WFM fulfillment system?
300
This metric can also be referred to as Accessory Revenue per Order.
What is Accessories Average Order Value?
300
A user session on site is completed when it has been flagged in the ETM-WFM fulfillment system.
What is a Trick?
400
This metric is calculated using this formula:
[Number of overlapped order id's]/ ([Total orders across overlapped channel] - [Number of overlapped order id's])
What is Channel Overlap?
400
This metric is a measure of the number of times an ad (affiliate, paid search, digital) is displayed.
What are Impressions?
400
These activities end a user session on site.
What happens when a site session:
(any)
1. surpasses 30 minutes of inactivity,
2. 12 hours of consistent activity, Or
3. a page reaches 2,500 hits?
400
This must be trackable on a user’s browser in order to determine a unique visitor to site.
What is a cookie?
400
An ad (affiliate, paid search, digital) does not need to be moused over or clicked in order to record an impression.