FDA Compliance
This can never be included in an ad containing the brand name
What is that everything in the engine is in the approved submission?
QA
What is Quality Assurance?
The number of rounds of QA before launch
What is four?
The next step taken only if all QA comes back clean
What is to go live?
The location we're allowed to show our branded ads
What is the USA (United States of America)?
The two types of errors you can get in the audit document
What are 'DNU/BAD' and 'not present in engine'?
FDA
What is the Food and Drug Administration?
The step of the QA that includes checking Google Analytics
What is the Post-Live QA?
The people responsible for ensuring compliance
Who is everybody?
These words are only allowed in ad copy for the first six months after FDA approval
What are 'new' and 'now approved'?
The pieces being checked in the audit
What is everything visible?
(ads, keywords, sitelinks, callouts, snippets, other extensions)
SF
What is Screaming Frog?
This job title completes the QA3 section of the checklist
The person to report a compliance error to
This is how the FDA describes the relationship between information relating to side effects/contraindications and information relating to the effectiveness of a drug
What is fair balance?
Your next step after finding an error in the audit document during QA1
What is to remove/change the entity causing the error and to re-audit that section?
DNU
What is Do Not Use?
The level that ad extensions (especially sitelinks) should be added to
What are the campaign or ad group levels?
The amount that Novartis could be fined for a compliance error
What is six to seven figures?
This is what all branded ads are technically regarded as
What are reminder ads?
The two types of formulas used in the audit document to check whether what is in the engine is in the submission and vice versa
What are =VLOOKUP and =MATCH(TRUE,EXACT( ?
OPDP
What is the Office of Prescription Drug Promotion?
The two rules added to SA360 during the QA process
What are disapproved ads and disapproved keywords?
The way the FDA compliance tracker gets the keywords and ads for analysis
What is a web query?