Basics of NIL
This is the abbreviation for the concept that allows college athletes to profit from their name, image, and likeness.
What is NIL?
This very popular female gymnast has earned the highest income for a female under NIL, which is over 4 million dollars.
Who is Livvy Dunne?
NIL allows college athletes to build their image through social media allowing them to profit, which gives them control over this aspect of their career.
What is personal branding?
Supporters of NIL argue that it will help address the gap between the compensation of athletes and this group, who have historically earned far more.
Who are coaches?
In this year, the NCAA officially allowed college athletes to profit from their NIL for the first time.
What is 2021?
This extremely popular sports drink company has partnered with numerous college athletes to promote their products through NIL deals.
What is Gatorade?
College athletes get to learn this skill by managing money and deals off of sponsorships and endorsements.
What is Financial Literacy skills?
This notable advocate for NIL, and current NBA player who is considered the best basketball player in the world, has argued that college athletes should be allowed to capitalize on their NIL, seeing it as a way to address inequality.
Who is LeBron James?
The most common social media platform to promote products and earn money through NIL.
What is Instagram?
The total amount of NIL revenue generated by college athletes in 2022, according to reports, exceeded this milestone.
What is $1 billion?
These hardworking people have generated roughly $1.28 billion for the NCAA, and used to not be able to receive any money.
Who are college athletes?
Critics of NIL argue that it may disproportionately benefit athletes in these two sports,which often have more visibility and deals.
What are football and basketball?