Tech Categories 1
A market of specialized tools used to understand and improve the digital customer experience, attract and retain users, and analyze operations and actions taken across responsive websites and mobile apps
What is Web Analytics?
Simplifies the deployment and maintenance of JavaScript tags, used in online content to interface with applications such as Web analytics, personalization and advertising. This decouples tag control and maintenance from the life cycle of other content, improves the speed of changes, the quality of tags and provides an audit trail.
What is Tag Management?
Responsible for generating revenue by increasing sales through:
Brand management
Marketing communications
Market research
Product marketing
Distribution channel management
Pricing
Customer service
Who is Chief Marketing Officer (CMO)?
Examples include:
Adobe Experience Manager
Acquia
Sitecore
Contentful
Contentstack
Zendesk
Optimizely (Episerver)
What is Content Management System (CMS)?
Examples include:
Google Cloud Platform
IBM Watson
What is AI?
Applies advanced analysis and logic-based techniques, including machine learning, to interpret events, support and automate decisions, and take actions
What is AI?
Compares two versions of a customer experience using two different sets of users. For example, you might show 50% of site visitors a red Buy Now button and the other 50% a green Buy Now button. By comparing a desired user action between the two one can be declared a winner.
What is A/B Testing?
Responsible for all revenue generation processes in an organization. Accountable for driving better integration and alignment between all revenue-related functions, including marketing, sales, customer support, pricing and revenue management. They are also responsible for overseeing the strategy for profitable revenue generation over the organization's long term.
Who is Chief Revenue Officer (CRO)?
Examples include:
Adobe Launch
Google Tag Manager
Tealium
Ensighten
IBM DDX
Signal
What is Tag Management?
Examples include:
Adobe Analytics
Google Analytics 360
What is Web Analytics?
Comprise a set of templates, procedures and standard format software that enables marketers and their proxies (e.g., webmasters) to produce and manage text, graphics, pictures, audio and video for use in Web landing pages, blogs, document repositories, campaigns or any marketing activity requiring single or multimedia content.
What is Content Management System (CMS)?
Allow you to engage with visitors and convert leads via dialogue-driven activities. This style of inbound marketing puts a focus on interactions with the consumer, not simply one-way transmission by the brand.
What is Conversational Advertising?
Responsible for driving growth and strategic renewal by transforming an organization's traditional analog business into digital ones.
Who is Chief Digital Officer (CDO)?
Examples include:
Dynamic Yield
Salesforce Interaction Studio
Optimizely
Adobe Target
Pega Systems
What is Personalization Engine?
Examples include:
Calendly
Sumo Scheduling
Jrni
EPIC
Athena
What is Appointment Scheduling?
Enables customers to purchase goods and services through an interactive and self-service experience. It includes the people, processes and technologies to execute the offering of development content, analytics, promotion, pricing, customer acquisition and retention, and customer experience at all touchpoints throughout the customer buying journey.
What is ECommerce?
Platform that facilitates “finding time”
What is Appointment Scheduling?
Responsible for targeted marketing programs to drive awareness and interest in a company's products and/or services.
Who is Head of Digital Demand Generation or Advertising?
Examples include:
SAP Hybris
HCL Websphere Commerce (IBM)
Salesforce Commerce Cloud
Adobe Magento
BigCommerce
CommerceTools
Shopify
Infosys' Skava (now called Equinox)
WooCommerce
What is ECommerce?
Examples include:
Optimizely
Adobe Target
Google Experiments
AB Tasty
SiteSpect
What is A/B Testing?
Focused on methods to increase customer success, deepening customer data management functionality, and expanding support for personalized customer experience.
What is Personalization
Engine?
Allows businesses to track and analyze all aspects of a loyalty program like identify top customers, personalize offers/promotions, create rules for point earn/burn, create tier systems etc.
What is Loyalty Management?
Responsible for the use of virtual channels to reach out to prospects, provide education, and ultimately offer a solution that uniquely meets their needs.
Who is Head of E-commerce or Digital Sales?
Examples include:
SessionM
Epsilon
Cheetah Digital
ICF Next
What is Loyalty Management?
Examples include:
Google Marketing Platform
Facebook
Twitter
What is Conversational Advertising?