Lesson 1
certified personal trainers
What are four ways a resume should be described as?
Creative-Honest yet creative descriptions stand out.
Organized-Attention to detail shows a personal structure and consistency
Unconventional-Unique experiences or approaches capture attention of employers
Vulnerable-Sharing success and failure show commitment to role and growth
what are the two common facility safety procedures needed?
AED, all staff CPR certified
describe unique selling propositions (USP)
fitness professionals who offer a unique selling proposition to their clients to stand out from their competition
describe the fitness "brand"
a product or service identified by a specific, unique characteristics
what are the four types of employment opportunities for cpt?
commercial health clubs, independent professional, small group training, online fitness coaching
This career development pathway's duties include maintaining a staffing schedule, providing mentorship to fitness professionals, and holding regular meetings with the entire fitness team, all while still responding directly to member needs when necessary.
fitness manager
what are the stages of the sales process?
1. identifying a customer
2. communicating solutions for their needs
3. making the sale by asking for a financial commitment to solve their needs
describe forecasting
business management technique that helps predict how much work is needed to meet a revenue goal
what is a SWOT analysis
professional development technique that helps individuals identify their STRENGTHs, WEAKNESSES, OPPORTUNITIES for growth, potential THREATS to success
what are the types of health clubs?
low cost, mid-market, premium, nonprofit
Working as a fitness professional in most commercial health clubs is both a ________ based and _______ ________ oriented business
sales, customer service
what are the only two primary reasons why members and clients continue to return?
1. learned how to enjoy exercise and are experiencing the results they want
2. service they receive is highly enjoyable, and facility provides a sense of community
describe what an open ended question is
a nondirective question that can't be answered with a simple yes or no
what are the four p's of marketing
product, price, promoted, place
to ensure that individual job candidates can demonstrate the ability to perform the tasks required for this job category
describe important pre-interview guidelines
-read job description to become familiar with position & responsibilities
- research the company
- practice answering potential questions
- prepare at least 3 questions to ask
within the fitness industry, what does the term prospect refer to?
an individual who has been identified as a potential client
how are buying decisions primarily driven?
a. financially
b. statistically
c. emotionally
d. reputationally
c emotionally
NASM-CPT requires _____ CEUs to renew every _____ years
2.0 ceus every 2 years
What does the phrase "training under the table" refer to?
A. working as an independent contractor
B. training clients via online fitness coaching
C. joining a gym to offer personal training directly to other members
D. establishing a book of business
C
what is necessary to market a candidate's skills to obtain an in-person interview?
resume
a. help client achieve weight loss goals
b. travel to clients homes or offices
c. design comprehensive nutritional programs for clients
d. adapt to each clients communication preferences and coaching needs
D
what are guidelines for uncompromising customer service?
accountability, support, feedback & guidance, results
social medial, industry events, networking, email campaigns