POA
Futurists, Holistics, Conservatives
Who or what are our 3 personas/segments?
This is the number of years of consistent efficacy/safety data supporting Ocrelizumab as a high-efficacy therapy in both RMS and PPMS
What is 11? (or 11+)
Britney became a global superstar with this debut single, featuring an iconic music video filmed at the same high school used in the movie Grease
What is "...Baby One More Time"?
This global superstar and her Kansas City Chiefs fiancé officially broke the internet by announcing their engagement
Who are "Taylor Swift and Travis Kelce"?
“People believe & remember what they hear themselves say far more than what they are told” comes from this rule
What is the "rule of communication"?
Start Strong, Stay Strong
What is Ocrevus’ positioning statement with customers?
This study's primary endpoint is the time to onset of 12-week composite CDP defined as time to onset of 20% worsening in CDP-9HPT or CDP-EDSS in all randomized and MRI-active participants
What is the primary endpoint of the ORATORIO-HAND (O’HAND) study?
This iconic five-word phrase became the centre of a decade-long dispute between Ross and Rachel regarding their relationship status in the hit sitcom “Friends"
What is "We were on a break!"?
The CEO and HR Chief of a tech startup went viral after being caught in a compromising "Kiss Cam" moment, at this British rock band's concert in Boston
Who is "Coldplay"?
We seek to neutralize threats to the 5 emotion drivers behind decisions and behaviour by utilizing this 5-letter framework
What is "SCARF"?
Unmatched efficacy, Proven freedom, Most proven profile
What are three Ocrevus' messaging pillars?
These trials set discontinuation thresholds for IgG at <5.6 g/L and IgM at <0.36 g/L
What are "ASCLEPIOS I and II"?
This "Brat Pack" film followed five high school students—a brain, an athlete, a basket case, a princess, and a criminal—during a Saturday detention
What is “The Breakfast Club”?
These are the 2 most famous numbers of 2025
What is “6-7”?
Building competitive resilience comes from this competitive position
Who is the “incumbent/defender” ?
Patient educator, Data driven, PSP focused
What are the 3 MS nurse segments?
Because it is a non-covalent and reversible BTKi with unique H2 and H3 binding sites, Fenebrutinib is described as being this compared to others in its class
What is more potent and selective?
This 1983 chart-topper features the cautionary lyric: "Take my strong advice, just remember to always think twice / Do think twice!"
What is "Billie Jean"? (by Michael Jackson)
This celebrity went to space in 2025
Who is "Katy Perry"?
According to this Greek philosopher, “The Fool tells me his reasons…the wise man convinces me with my own.”
Who is "Aristotle"?
Sustained activity control
A decade of progression control
The window of opportunity is real
What are our 3 core messages of the unmatched efficacy pillar?
"Rate ratio (95% CI) = 0.52 (0.36,0.76) or 48% risk reduction" are results for ____
What are the number of new or enlarging T2 lesions for the OPERETTA 2 trial over the study period?
This company introduced the "StarTAC," the first-ever "clamshell" or flip phone, which was inspired by the communicators used in the original 1960s Star Trek series
What is Motorola?
The GAP leaned into "Y2K" nostalgia by featuring the global girl group KATSEYE in their “Better in Denim” campaign to a remix of this 2003 Kelis hit
What is "Milkshake"?
This tool enables us to analyze our offering as a solution to customer problems
What is “problem mapping”?