Show:
Competitors
NATIVO Trivia
Native Video
Content Marketing Best Practices
Reporting / Measurement
100
This Native platform is based in SF, began in 2008, and their CEO is under 30.
What is Sharethrough?
100
This is the original name of the company prior to being changed to NATIVO.
Who is PostRelease?
100
Our in-feed video product is called this.
What is Native Video?
100
This device type drives click through rates 50% higher than another device type.
What is Mobile?
100
We partner with this firm to measure scroll rate, scroll initiation, scroll depth.
What is MOAT?
200
This Native Platform's CEO is named Eric & has an integration with AppNexus.
What is TripleLift?
200
Our CEO was born in this country.
What is South Korea?
200
This offering allows advertisers to try multiple preview images and headlines for their native video.
What is Auto A/B Testing? (will accept A/B Testing)
200
This is the recommended amount of headlines every piece of content should have ideally.
What is 10-15 headlines? (also accept 10 or more headlines)
200
We partner with this firm to measure the social actions and generational sharing of brand's content.
What is SimpleReach?
300
This Content Discovery Platform powers over 190 billion content recommendations each month and is based in NYC.
What is Outbrain?
300
NATIVO Headquarter's was formally occupied by this Fortune 500 company.
What is Oracle?
300
Our native video product is measured on this organizations viewability standard.
What is the MRC?
300
Marketers should use NATIVO for these type of campaigns.
What is Upper Funnel, Awareness, Consideration, Brand Perception, Mid Funnel? (Name at least 2)
300
We optimize to this metric most frequently.
What is CTR?
400
This Native Platform offers True Native to Publishers & Advertisers.
What is DistroScale?
400
This employee notoriously owned a Pink Ford Explorer with shooting stars as their first car.
Who is Ash?
400
All of NATIVO's native videos must be wider than this.
What is 200 pixels?
400
Headlines that include "this" from the advertiser see much worse performance, roughly half the click rate opposed to without.
What is Branded? (or Brand Name)
400
We partner with this firm to create the CIS.
What is CINT?
500
This Platform offers a RTB exchange where aggregated in-feed & content recommendation supply is offered.
What is Bidtellect?
500
Our current employee headcount now totals to this number.
What is 54? (+/- 2 is ok)
500
Our native video product will be available in this NEW category beginning Q1 2015.
What is Automotive?
500
This tactic can increase the CTA rate on the B page by 40%.
What is a 2nd Call To Action?
500
We can optimize to these 5 metrics.
What is CTR, Shares, Video Views, Time Spent & CTA Rate?(Must name all 5)