2022 Innovation
Both Top National P1 launches in 2022
What is Lay’s Layers and Doritos FH Cool Ranch?
March
What is March Madness?
#1 most productive Frito Fixture in the store
What is the 4x8?
Meaning of acronym OPD
What is Online Pickup and Delivery?
Quarter of the year when we have the most Tin activity
The “hot” new flavor from Cheetos for 2022
What is Flamin Hot Sweet Carolina Reaper?
Febraury
What is Black History Month?
#1 Priority location in D82
What is Outer Self Checkout?
Colorful name of current OPD test through 2x2
What is Project Evergreen?
Frito BU that will be new to Tins in 2022
What is Ruffles?
2.0 flavor on Walmart exclusive program from 2021
What is Doritos Roulette Cool Ranch?
October
What is Breast Cancer Awareness Month?
#2 Priority location(s) in D82
What are Self-Checkout risers on every lane?
Frito will have one of these pages leading up to Super Bowl
What is a Landing Page?
Huge success in 2021, we have 12 waves of this in 2022
What are Chester’s Paws?
‘Own my ridges’, the flavor and the basketball star
What is Flamin Hot Cheddar Sour Cream & Lebron James?
June
What is Pride Month?
Sneaky fixtures that have Permissible plans for P1/P2
What is the Stealth Weekender?
New clickable these now are useable on OPD search, examples are ‘flamin hot’ and ‘Smarter Snacking’
What are Search Pills?
Quarter of the year in 2022 where we will target new Lebron James Ruffles Tins
What is Q2?
BU with a Q1 Walmart exclusive package partnership with Glaad
What is Smartfood?
April
What is Autism Awareness Month?
This fixtures product drives 34.7% margin
What is SVLR rack?
Walmart’s goal is to be this in food, consumables, and GM
What is primary destination?
The number (within 2,000) of pallets of planned holiday tins nationally for 2022
What is 26,500?